Senior Director, HCP Marketing

Vertex Inc.; Boston (MA); Hybrid; USD 228,000 - 342,000; Full time

Benefits offered by this job

Hybrid-Eligible

On-site Eligible

Job summary

Vertex Inc. seeks a Senior Director, US Pain HCP Marketing to lead the HCP marketing team launching JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain.

You will shape the HCP brand strategy and drive an integrated omnichannel program across digital, media, and field engagements. Reporting to the Head of Marketing for the US Pain Business Unit, you will coach a team of five, partner with cross-functional teams, monitor ROI, and champion compliance while advancing innovative

Qualifications

• 12+ years of healthcare/biopharmaceuticals marketing, consulting, or agency experience.
• 5+ years of supervisory/management experience.
• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts.
• Experience driving HCP brand campaigns and launch insights.
• Understanding of pre- and post-approval regulatory requirements.
• Travel 20-30%.

Responsibilities

• Leads the HCP marketing team (team of 5), coaching the team to deliver results and addressing new promotional capabilities.
• Shapes the HCP brand strategy to ensure campaign and message effectiveness in a market with limited innovation and trust.
• Drives and optimizes tactical execution including brand planning, creative efforts, and agency management.
• Advances HCP media planning, including pilots on targeting and placement across social/educational sites.
• Co-leads HCP engagement and omnichannel cross-functional team to map touchpoints and operational needs.
• Measures ROI and pivots investments to maximize impact; seeks automation and efficiency opportunities.
• Develops partnerships with cross-functional teams to support business goals and launch readiness.

Skills

HCP brand campaigns

Digital planning

NPP tactical planning

Launch insights

Team leadership

Communication

Regulatory/compliance knowledge

Travel readiness

Education

Bachelor's degree

Job description

Job Description

General Summary:

Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Senior Director, US Pain HCP Marketing will leadHCPmarketing team for the US Pain Business Unit alongside a team of direct reports, which is launching JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain. This role will drive the evolution and implementation of ourHCP marketing strategy, supporting the launch through a lean in personpresence supplemented by robust digital engagement. This individual willdevelop/refinetheHCP strategy,including an integrated HCP omnichannel strategy. We are seeking a candidate that has a strongtrack recordin US commercial roles, launching new HCP promotional programs,demonstratedsuccess in coaching teammates, and the ability to thrive in a fast-paced,innovation-focused environment. This rolereportto the Head of Marketing for the US Pain Business Unit.

For more information about Vertex’s pain program, visit https://www.vrtx.com/research-development/pipeline/pain/. To learn more about working at Vertex and our commitment to a vibrant and inclusive culture, visit https://www.vrtx.com/working-here/inclusion-diversity-equity/.

Key Duties and Responsibilities:

• Leads the HCP marketing team (team of 5),coachingthe team to deliver exceptional results, andidentifying/addressingnew promotional capabilities

• Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change engrained behaviors around treatment practices

• Drives andoptimizestactical execution including brand planning and creative efforts, managing agency to ensure on budget andtimelydeliverables and partnering closely with communications review committee

• Advances a strategic approach to HCP media planning and management, including driving regulartestandlearnpilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites,etc)

• Co-leads HCP engagement and omnichannel cross-functional team to map all HCP touchpoints, operational needs, and strategic optimization

• Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantlylookfor opportunities for automation and efficiency

• Developsstrong partnerships with cross-functional teams to support business goals and engage aboveroleincluding close partnership with the field, patient, diseaseeducationand program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams

• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Required Skills

• Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation

• Experience leading teams, coaching individuals and creating excellent team culture

• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy

• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences

• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch

• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

• Travel Requirements: Ability to travel 20-30%

Required Education and Experience

• Bachelor’s degree

• 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing,consultingor agency in, or an equivalent combination of experience and education

• 5+ years of supervisory/management experience, or the equivalent combination of education and experience

• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts

Pay Range:

$228,000 - $342,000

Disclosure Statement:

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid : work remotely up to two days per week; or select
2. On-Site : work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]