Senior Director, GTM Enablement

Fin; San Francisco (CA); Hybrid; USD 310,000 - 332,000; Full time

Job summary

Salesforce, through Fin, is shaping AI-native revenue enablement. We seek a Revenue Enablement leader to build an AI-powered operating system for our go-to-market teams, balancing human and AI efforts across Sales, Solutions, Partnerships, and Customer Success.

The role designs scalable models, drives adoption of AI-native tools, partners with RevOps, Product and Engineering, and leads organizational change as we move to AI-first revenue execution.

Qualifications

• 15+ years of experience in enablement or revenue systems.
• 5+ years leading enablement teams at a technology company.
• Track record building or evolving enablement, GTM operations, or revenue systems functions in high-velocity SaaS or AI-native environments.
• Mastery of strategic revenue systems including complex revenue workflows and high-velocity product launch cycles.
• Hands-on experience operationalizing AI-powered tools and workflows across the revenue lifecycle.
• Strong cross-functional partnership with Product, Engineering, PMM, Sales, and RevOps.
• Ability to combine systems thinking with fast execution.
• Experience leading complex organizational change.

Responsibilities

• Build a next-generation enablement function for an AI-native company, shifting from reactive training to intelligent systems that improve execution, productivity, and customer outcomes.
• Design scalable operating models that keep pace with fast product and GTM cycles.
• Identify high-impact opportunities in sales workflows, onboarding, coaching and feedback, product launches, customer interactions, and knowledge management.
• Work with RevOps, Product, and Engineering to deploy AI-native tools, and drive adoption across Sales, Solutions, Partnerships, and Customer Success.
• Integrate launch cycles, positioning, competitive intelligence, and field readiness so revenue teams can pivot quickly as products and customer needs evolve.
• Shape how team structures, roles, workflows, and processes evolve as we move to AI-first ways of working.
• Lead change management, and advise executive leadership on the long-term strategy for revenue execution.

Skills

Enablement leadership

GTM operations

Revenue systems

AI-powered tools

Cross-functional partnership

Systems thinking

Change management

Job description

Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity?

The next generation of revenue organizations will look very different from today's GTM teams. We're looking for a Revenue Enablement leader to help build that future, moving beyond traditional training delivery to create an AI-powered operating system that scales our revenue organization.

This is not a conventional enablement role. As AI changes how products are sold, how reps learn, and how work gets done, you'll define the right balance of human and AI effort across our go-to-market teams and design the team and workflows to match.

What will I be doing?

Building the future of revenue execution

• Build a next-generation enablement function for an AI-native company, shifting from reactive training to intelligent systems that improve execution, productivity, and customer outcomes
• Design scalable operating models that keep pace with fast product and GTM cycles

Embedding AI across the revenue lifecycle

• Identify high-impact opportunities in sales workflows, onboarding, coaching and feedback, product launches, customer interactions, and knowledge management
• Work with RevOps, Product, and Engineering to deploy AI-native tools, and drive adoption across Sales, Solutions, Partnerships, and Customer Success

Connecting product to field readiness

• Integrate launch cycles, positioning, competitive intelligence, and field readiness so revenue teams can pivot quickly as products and customer needs evolve

Leading organizational change

• Shape how team structures, roles, workflows, and processes evolve as we move to AI-first ways of working
• Lead change management, and advise executive leadership on the long-term strategy for revenue execution

What skills do I need?

• 15+ overall years of experience, 5+ years of leading enablement teams at a technology company.
• Track record building or evolving enablement, GTM operations, or revenue systems functions in high-velocity SaaS or AI-native environments
• Mastery of strategic revenue systems, including:
• Complex revenue workflows
• High-velocity product launch cycles
• Next-generation GTM execution
• Precision sales productivity systems
• Hands-on experience operationalizing AI-powered tools and workflows across the revenue lifecycle
• Strong cross-functional partnership with Product, Engineering, PMM, Sales, and RevOps
• Ability to combine systems thinking with fast execution
• Experience leading complex organizational change

We're intentionally looking beyond traditional enablement backgrounds. Strong candidates may come from GTM strategy and operations, commercialization, product operations, AI workflow design, or product-led GTM.

You might be a fit if you:

• Think in systems and adapt quickly
• Thrive in ambiguity and enjoy building where no playbook exists
• Believe AI will fundamentally reshape how revenue organizations operate

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $310,000 - $332,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

#LI-Hybrid

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers . Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values .

NOTE

for US locations : A "Metro" selection means that you live 75 miles (straight line radius) from the metropolitan geographic city center zip code.

US Export Control laws 2026: As a U.S. company that exports software and technology internationally, we must comply with U.S. export control laws in every country where we operate. The information provided will be used to determine whether we need to obtain an Export Control License for your employment if you are hired.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future.