Director, Content Marketing

Thomson Reuters; New York (NY); On-site; USD 130,000 - 210,000; Full time

Benefits offered by this job

Hybrid Work Model

Mental Health Days off

Headspace app

Job summary

Thomson Reuters is seeking a senior content leader for the Legal Professionals portfolio to steer editorial strategy and content programs; you will shape how the market understands the future of legal work and build the content programs that drive demand for CoCounsel , Westlaw, Practical Law, HighQ, and Noetica You'll report to the VP of Revenue Marketing - Legal and Government, and lead a team of writers, strategists, and producers, partnering with Brand, Product Marketing, and Sales

Qualifications

• 7+ years in content strategy and editorial leadership in a B2B SaaS, professional services, or media.
• Proven track record building original content programs that moved a market.
• Strong editorial judgment; ability to rewrite lede when needed.
• Fluency with AI content tools and a clear point of view on using them without flattening voice or eroding accuracy.
• Comfort working with senior executives and ghostwriting at their level.

Responsibilities

• Define and own editorial strategy for the Legal Professionals portfolio.
• Create content that drives pipeline including organic search, demand gen content, and sales enablement.
• Build and manage the content operating model: calendar, workflows, distribution, and measurement.
• Lead a team of writers and producers and collaborate with internal Studio, agency, and contributor network.

Skills

Editorial leadership

Content strategy

AI content tools

Editorial judgment

Marketing analytics

Tools

CMS

Workfront

Contently

Writer

Job description

Summary of the role

The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift.

This role leads the content engine behind that strategy. You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel , Westlaw, Practical Law, HighQ, and Noetica

You'll report to the VP of Revenue Marketing - Legal and Government, and partner closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. You'll lead a team of writers, strategists, and producers.

About the Role

What you'll own

• Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.
• Content that drives pipeline . Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
• The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
• Team and partner network. A high‑performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.

Outcomes you'll drive in year one

• A defined editorial point of view that's recognized in the market, measured through share of voice
• Measurable lift in organic traffic and content‑influenced pipeline across the Legal Professionals portfolio.
• A content team and operating model that scales with the business, including a clear bar for AI‑assisted production that protects voice, accuracy, and authority.

About You

• 7 + years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
• A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
• Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed.
• Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
• Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
• Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI‑assisted production.
• Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and E