Senior Director, Growth Lifecycle Marketing

Salesforce; San Francisco (CA); On-site; USD 150,000 - 250,000; Full time

Job summary

Salesforce is seeking a Senior Director for Growth Lifecycle Marketing to lead strategies that enhance customer engagement and retention. The ideal candidate will possess over 10 years of experience in lifecycle marketing and demonstrate strong leadership in a SaaS environment. This role requires collaboration across teams to foster innovation and ensure marketing aligns with customer needs.

Qualifications

• 10+ years of experience in lifecycle or growth marketing.
• Strong leadership skills.
• Expertise in SaaS and product-led growth principles.

Responsibilities

• Lead lifecycle marketing strategies and optimize product-led growth.
• Drive customer engagement and retention.
• Develop customer segmentation strategies and align marketing efforts with customer needs.

Skills

Leadership

Lifecycle Marketing

Growth Marketing

Customer Engagement

Retention Strategies

Job description

Senior Director, Growth Lifecycle Marketing

Join to apply for the Senior Director, Growth Lifecycle Marketing role at Salesforce.

This role involves leading lifecycle marketing strategies, optimizing product-led growth, driving customer engagement and retention, and leading a high-performing team. The ideal candidate will have 10+ years of experience in lifecycle or growth marketing, strong leadership skills, and expertise in SaaS and product-led growth principles.

Key responsibilities include developing comprehensive lifecycle strategies, collaborating with cross-functional teams, and fostering a culture of experimentation and innovation. The role also requires developing customer segmentation strategies, championing the voice of the customer, and ensuring marketing efforts align with customer needs.

Salesforce is an equal opportunity employer committed to diversity and inclusion. Compensation varies based on location, experience, and other factors, with specific salary ranges provided for roles in different states.