Senior Director Finance, GTM New Remote US

Ethos; Northern (KY); Hybrid; USD 191,000 - 300,000; Full time

Job summary

Ethos, a leading life insurance technology company, seeks a Senior Director of GTM Finance & Strategy to own financial planning and performance for the GTM business. You will partner with Marketing, Product, and Sales to optimize unit economics, profitability, and new business evaluation.

This data-driven leader interfaces with Corp Dev and BizDev and will translate insights into strategic decisions while helping scale a fast-growing fintech with broad executive visibility.

Qualifications

• 10+ years of relevant experience in finance or strategy roles.
• Experience with GTM modeling, user acquisition, and profitability analysis.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Own financial planning and forecasting for the GTM business.
• Drive efforts to launch new insurance products or partnerships.
• Analyze unit economics, CAC, and lifetime value to inform decisions.
• Collaborate with Product, Marketing, Sales, and Operations to improve growth speed.
• Provide data-driven insights to leadership on strategic initiatives.
• Develop and monitor key financial metrics and communicate findings.

Skills

GTM unit economics

Acquisition funnels

CLV analysis

Strategic Finance

FP&A

BizOps

Data-driven decision making

Communication

Project management

SQL

Corp Dev

Education

Quantitative degree

Tools

SQL

Job description

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role

Ethos is looking for an ambitious self-starter to join our Finance & Strategy team.The Senior Director, GTM will own financial strategy and performance management for our GTM business. You will serve as a financial thought partner to leaders across Marketing, Product, and Sales, with a specific focus on GTM modeling, user acquisition, profitability, and new business evaluation. You will also be responsible for interfacing with external partners through either a Corp Dev or BizDev lens in support of these objectives.

This role is ideal for a data-driven finance leader with deep experience in consumer unit economics, scaling GTM businesses, and who is willing to dive deep into the data and operations of the business.This role will have high visibility across the executive team and will require you to solve the most complex, interesting challenges of a rapidly-scaling startup. If you enjoy working in an environment that is fast-paced, analytically rigorous, mission-driven, and impact-oriented, read on and get in touch!

Duties and Responsibilities

• Own financial planning and forecasting for the GTM business
• Drive our efforts to better serve new customer segments, launch new insurance products, and/or partnership offerings
• Apply business judgment and financial insights to drive decision making related to unit economics, customer acquisition, operations, core business expansion, and new opportunities
• Improve the speed and efficiency of our growth by collaborating closely with Product, Marketing, Sales, and Operations teams
• Apply a data-driven analytical approach to influence decision making and support company leadership in evaluating strategic initiatives
• Develop and monitor critical financial performance metrics, and communicate actionable insights to relevant stakeholders

Qualifications & Skills

• 10+ years of relevant experience, including:
  • 4+ years in investment banking, private equity, growth equity, strategic finance, or consulting (with material CDD / Private Equity experience)
  • 6–8+ years in Strategic Finance, FP&A, or BizOps (with a material data / financial focus) roles at a DTC or Fintech company
• Deep expertise in GTM unit economics and growth efficiency metrics, including a strong understanding of acquisition funnels, cohort analysis, and CLV
• Ability to operate at both strategic and highly detailed levels
• Excellent communication skills with the ability to influence cross-functional partners
• Motivated self-starter with a track record of success and a proven ability to juggle multiple projects and tasks while hitting deadlines; desire to own and drive projects from Day 1
• Stellar academic record with a degree in a quantitative field (e.g., Finance, Business, Engineering, Mathematics, etc.)
• SQL knowledge preferred
• Prior experience with Corp Dev / Biz Dev preferred

The US national base salary range for this full-time position is $191,000 - $300,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.