Senior Director, Earned Media & Integrated Communications

Day One Agency; City of Niagara Falls (NY); Hybrid; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

Day One Agency in New York City seeks a Senior Director, Integrated Communications to lead day-to-day client workstreams and drive earned-media results for consumer brands. You’ll guide cross-functional teams, shape strategic programs, and mentor junior staff while building strong client relationships.

The role emphasizes cultural storytelling, trend spotting, and proactive storytelling opportunities, with a hybrid work arrangement and a focus on delivering earned-first results in a fast-paced

Qualifikationen

• 7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required).
• Experience working on large brands within the consumer lifestyle category (understanding the intersection of lifestyle, beauty, entertainment and commerce with culture, is a plus).
• Prior experience in PR, consumer communications strategy, brand partnerships and large-scale event activations.
• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today.
• Deep understanding of developing traditional and new media strategies and strong media relationships.
• Ability to manage multiple short- and long-term programs and deliverables simultaneously.
• Excellent communication and writing skills.
• Experience engaging mid- to senior-level clients.
• Experience mentoring junior team members.
• Entrepreneurial mindset.
• Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries.
• Bachelor's Degree

Aufgaben

• Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements.
• Expert at driving earned media in today’s ever-changing media landscape.
• Develop and execute integrated communications programs in partnership with cross-functional teams (media relations, events, talent/paid and earned influencer partnerships, brand collaborations, data storytelling, and social/PR content production oversight).
• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client.
• Be proactive, anticipate client needs and keep multiple activities moving.
• Present strategic recommendations and ongoing updates/counsel to key internal and external stakeholders, building strong client relationships and trust.
• Cultivate and foster relationships with key traditional and new media contacts in the consumer space (lifestyle, beauty, travel and/or luxury is a plus).
• Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts.
• Develop high-quality written materials, showcasing strong writing and storytelling skills.
• Oversee junior team members’ work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.
• Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the 'new' factor for our clients.
• Participate in new business pitch development and/or presentations.

Kenntnisse

Consumer PR

Storytelling

Media relations

Client engagement

Mentoring

Entrepreneurial mindset

Curiosity

Ausbildung

Bachelor's Degree

Jobbeschreibung

Day One Agency in New York City seeks a Senior Director, Integrated Communications to lead day-to-day client workstreams and drive earned-media results for consumer brands. You’ll guide cross-functional teams, shape strategic programs, and mentor junior staff while building strong client relationships.

The role emphasizes cultural storytelling, trend spotting, and proactive storytelling opportunities, with a hybrid work arrangement and a focus on delivering earned-first results in a fast-paced