Senior Director, Digital Visibility & AI Discovery

Honeywell Technologies; Charlotte (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Honeywell Technologies in Charlotte, NC seeks a Senior Director to lead the global digital visibility, discovery, and web ecosystem strategy. You will own governance, content operations, and AI-enabled discovery across platforms and channels.

You will drive enterprise standards, partner with IT, Communications, and business groups, and shape how content surfaces to humans and AI systems while expanding brand authority and growth.

Qualifications

• 12+ years of experience in digital marketing, web strategy, search, content operations, or digital transformation.
• 7+ years of leadership experience managing enterprise-scale digital programs and teams.
• Deep expertise in: Website strategy and governance; Content strategy and operations; SEO and technical SEO; Digital analytics; Information architecture; Enterprise web platforms.
• Experience leading large-scale corporate website ecosystems and governance programs.
• Proven ability to influence senior leaders and drive cross-functional initiatives.

Responsibilities

• Define and lead Honeywell's enterprise-wide digital visibility and discovery strategy.
• Develop a multi-year roadmap encompassing SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI discoverability, web governance, and content strategy.
• Lead governance forums and decision-making processes that drive adoption and compliance with enterprise web standards.
• Lead a high-performing team of digital, content, web, and optimization professionals.
• Build strong partnerships with Corporate Marketing, Strategic Business Groups, Communications, IT, external agencies and technology partners.
• Act as Honeywell's executive thought leader on digital visibility, discoverability, and the future of AI-powered engagement.

Skills

Leadership

Digital marketing

Strategic thinking

Cross-functional collaboration

Influencing senior leaders

Education

Bachelor's degree in Marketing, Communications, Digital Strategy, Business, Technology, or related field

MBA or advanced degree

Tools

Adobe Experience Manager

Content management systems

Job description

Honeywell Technologies in Charlotte, NC seeks a Senior Director to lead the global digital visibility, discovery, and web ecosystem strategy. You will own governance, content operations, and AI-enabled discovery across platforms and channels.

You will drive enterprise standards, partner with IT, Communications, and business groups, and shape how content surfaces to humans and AI systems while expanding brand authority and growth.