Senior Director, Digital Marketing & Product Strategy

AEG

Carson (CA)

On-site

USD 145,000 - 195,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid holidays

Job summary

AEG's LA Galaxy seeks a Sr. Director, Digital Marketing & Product to lead end-to-end digital marketing, fan journey, and digital product strategy across website and app, driving acquisition, engagement, conversion, retention and revenue across all digital touchpoints.

You will supervise lifecycle/CRM, paid media, and CRO, partner with Analytics and Ticketing, and own the roadmap for the digital product ecosystem.

Qualifications

BA/BS degree in Marketing, Business, Communications, or related field.
10+ years of proven experience leading multiple digital marketing disciplines (performance marketing, lifecycle/CRM, digital experience).
Experience in paid media (search, social) with ROI accountability.
Experience with lifecycle marketing (segmentation, automation, personalization, email, SMS, push).
Experience in optimizing websites and apps for engagement and conversion.
Ability to translate data into strategy, prioritization and action.

Responsibilities

Lead the Club’s integrated digital marketing strategy across paid media, lifecycle/CRM, website and app.
Own lifecycle marketing and CRM across channels (email, SMS, push).
Own paid media strategy and ROI-focused optimization.
Own marketing strategy and optimization of the LA Galaxy website and app.
Build and lead a high-performing digital marketing organization across lifecycle/CRM, digital experience and performance marketing.
Own the strategy and roadmap for the Club’s digital product ecosystem (website, app, ecommerce, ticketing).