Senior Director, Digital Growth and Commerce

ADP; Roseland (NJ); On-site; USD 132,000 - 246,000; Full time

Job summary

ADP is seeking a Senior Director, Digital Growth and Commerce to lead our new digital-first growth engine for small businesses, from audience to activated customer, including AI-native product launches.

You will own the end-to-end customer journey, align marketing, product, and sales, and build scalable, data-driven growth motions across acquisition, conversion, and activation to achieve revenue goals.

Qualifications

• 10+ years in B2B digital growth, growth leadership or product-led growth.
• Experience owning customer acquisition funnels and growth metrics.
• Proven ability to build digital buying and onboarding experiences.

Responsibilities

• Own the full customer acquisition funnel from demand creation through purchase and activation.
• Translate business goals into an integrated digital growth strategy and roadmap.
• Align marketing, product, sales, and technology to deliver a connected experience.
• Establish measurement frameworks across CAC, activation, and payback and scale.
• Lead cross-functional initiatives with accountability across multiple teams.

Skills

B2B growth leadership

Digital growth motion

Digital buying experiences

Cross-functional leadership

Sales & marketing alignment

Analytics & measurement

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Salesforce CRM

Google Analytics

ContentSquare

Job description

ADP is hiring a Senior Director, Digital Growth and Commerce.

• Are you a B2B growth leader who has owned customer acquisition and bookings outcomes while successfully building new digital growth motions from the ground up?
• Do you have experience building digital buying experiences that enable customers to research, purchase, and onboard solutions online?
• Are you looking to join a dynamic, inclusive team environment with a culture of collaboration and belonging?

Well, this may be the role for you.

As Senior Director, Digital Growth and Commerce, you will own the growth of ADP's new digital-first growth engine for small businesses alongside the launch of our next-generation AI-native product. You will own the growth of this business from audience to activated customer.

In this role, you will bring together marketing, digital experience, technology, sales, and business teams around one objective: build a scalable, repeatable way to acquire customers digitally and achieve our growth goals. This is an end-to-end growth leadership role with accountability for the full customer acquisition funnel, from initial engagement through purchase and activation, and the performance of the system around it.

We strive for all actions to be informed by our Values-Driven Leadership Model, including Executing Every Day, Building Trust & Belonging, Growing Our People, Acting Decisively, Championing Change, and Fostering Collaboration.

What You’ll Do

Learn more about ADP at jobs.adp.com

Here’s what you can expect on a typical day:

Own the Digital Growth Engine

• Own the full customer acquisition funnel from demand creation through purchase and activation.
• Be accountable for customer growth, conversion, revenue contribution, and acquisition economics.
• Translate business and sales goals into an integrated digital growth strategy and operating roadmap.

Drive Acquisition & Conversion

• Translate growth and sales targets into audience, channel, investment, and acquisition strategies designed to deliver customer and revenue goals.
• Work closely with channel leaders to develop strategy across paid search, paid social, SEO/GEO, programmatic, affiliates, mobile acquisition, and other growth channels.
• Connect media, creative, messaging, and offers to ensure a consistent path from demand creation through digital engagement.
• Continuously optimize channel mix, audiences, investment, and acquisition performance to efficiently scale what works.

Orchestrate the End-to-End Customer Journey

• Own the end-to-end digital customer journey from discovery and evaluation through purchase, onboarding, and activation, identifying and removing friction at every stage.
• Design how digital and human interactions work together, connecting self-service and sales-assisted journeys so customers can move seamlessly between channels without restarting their experience.
• Partner across Digital Experience, Content & Creative, Social, MarTech, and Technology to deliver a connected, consumer-grade experience.
• Drive alignment across Small Business Services, Sales, Sales Operations, Product, Finance, and other key business partners around priorities, trade-offs, and outcomes.

Measure, Learn & Scale

• Establish the measurement framework across acquisition, conversion, activation, CAC, and payback.
• Use attribution, experimentation, and marketing analytics to identify opportunities and guide investment.
• Create a continuous test-learn-scale operating model that improves performance over time.

Experience.

You have 10+ years of experience in B2B digital growth, digital commerce, product-led growth, performance marketing, or direct acquisition, with meaningful leadership responsibility.

To Succeed In This Role

• Experience building a 0-to-1 digital growth motion from the ground up.
• Proven track record owning a commercial or growth number, such as bookings, customer acquisition, or similar growth outcomes, and scaling customer acquisition against revenue goals.
• Experience building digital buying and onboarding experiences that connect digital self-service and B2B sales-assisted motions to optimize the end-to-end customer journey.
• Deep expertise across SEO/GEO, paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, conversion optimization, and marketing analytics.
• Experience with key marketing and sales platforms, including Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, and ContentSquare.
• Proven ability to lead complex, cross-functional initiatives and drive accountability across Marketing, Product, Sales, Technology, and Analytics in a matrixed environment.
• You will have a Bachelor’s degree or equivalent.

For Additional Comfortability In The Role

• Experience in SMB, SaaS, fintech, payroll/HCM, recurring revenue, or AI-enabled customer experience environments.
• MBA

You’ll Love Working Here Because You Can

• Have courageous team collaboration. Courage comes from how associates are willing to have difficult conversations, speak up, be owners, and challenge one another's ideas to find the best solution.
• Deliver at epic scale. We deliver real user outcomes using strong judgment and good instincts. We're obsessed with the art of achieving simplicity with a focus on client happiness and productivity.
• Be surrounded by curious learners. We align ourselves with other smart people in an environment where we grow and elevate one another to the next level. We encourage our associates to listen, stay agile, and learn from mistakes.
• Act like an owner & doer. Mission-driven and committed to leading change, you will be encouraged to take on any challenge and solve complex problems. No tasks are beneath or too great for us. We are hands-on and willing to master our craft.
• Give back to others. Always do the right thing for our clients and our community and humbly give back to the community where we live and work. Support our associates in times of need through ADP's Philanthropic Foundation.
• Join a company committed to equality and equity. Our goal is to impact lasting change through our actions.

Find out why people come to ADP and why they stay: https://youtu.be/ODb8lxBrxrY

(ADA version: https://youtu.be/IQjUCA8SOoA )

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $131,700.00 - USD $245,500.00 / Year*

• Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP:

We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:

ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP:

ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.