Senior Director, Content & Social

Fanatics Commerce; New York (NY); On-site; USD 210,000 - 260,000; Full time

Job summary

Fanatics Betting and Gaming is seeking a Senior Director, Content & Social to build and run the organization responsible for original content, creator partnerships, and discourse channels. You will own the full portfolio from production and talent to paid amplification, aligning content with business outcomes.

We value a leader who has scaled teams to operate at newsroom speed in a sports/entertainment context, with a track record of managing large creator programs and navigating regulated

Qualifications

• 10+ years in social/content leadership in fast-moving industries.
• Experience scaling a content/social organization from small to larger teams.
• Fluency in reach, engagement, share of voice and commercial metrics.
• Fluency with X, Discord and Reddit as discourse platforms.
• Experience managing creator programs at volume, with briefs and approvals.
• Comfort operating in regulated/compliance-heavy content environments.

Responsibilities

• Own strategy and measurement: connect content/social performance to awareness and business metrics.
• Build benchmarking against competitors and manage budget discussions with executives.
• Lead a team of 10+ across FTEs and agency/contractor partners.
• Oversee content engine, formats, and paid amplification integration.

Skills

Social/content leadership

Sports/betting/gaming domain

Content metrics fluency

Discourse platforms (X, Discord, Redis

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

We’re hiring a Senior Director, Content & Social to build and run the organization responsible for winning mindshare. This leader owns the full portfolio: original content production, creator partnerships, community/discourse channels (X, Discord, Reddit), and the paid amplification layer that supports all of it.

What You’ll Own

Strategy & Measurement

• Own the scoreboard: connect content/social performance (reach, non-follower reach, engagement) to unaided awareness and be fluent enough in both content and commercial metrics to defend that investment
• Build and maintain competitive benchmarking (share of voice, response time, engagement on comparable content) against the fastest-moving players in our space
• Manage a mix of FTEs and agency partners - know when to build in-house vs. buy.
• Build the business case for incremental investment (staff, production, paid media, talent) using content and commercial metrics side by side. You should be as comfortable defending a budget ask to a CFO-minded stakeholder as you are giving creative notes
• Manage an annual portfolio across production, talent, paid boosting, and staffing

Content Engine

• Scale original content output with a defined static/video mix) without sacrificing quality or brand distinctiveness
• Build repeatable, sustained formats (not one-offs) grounded in customer psychology and use our core differentiators as recurring proof points where applicable

Creator & Talent

• Run a volume-based creator program alongside our signature talent partnerships, sourcing and vetting creators for fit, risk, and commercial upside
• Own the function end to end: briefs, approvals, agency management, and roster development

Real-Time & Competitive Response

• Build and run the real-time response playbook across platforms
• Build a programmatic publishing + paid amplification engine triggered by performance thresholds

What You’ll Bring

• 10+ years in social/content leadership, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category (streaming news, culture media, or a “newsroom-speed” digital brand).
• A track record of building or scaling a content/social org from a small existing team into a larger, structured operation
• Fluency in both content metrics (reach, engagement, non-follower reach, share of voice) and commercial outcomes (handle, awareness, LTV) and the ability to translate between the two for executive audiences
• Fluency in X, Discord, and reddit as discourse platforms
• Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
• Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus
• A point of view on sports + cultural discourse sufficient to hire and direct a team that can operate credibly in both dimensions
• Direct people management experience - this role builds and leads a team of 10+ across FTEs and agency/contractor partners.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$210,000—$260,000 USD

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