Senior Director, Business Development

APPLY; United States; Hybrid; USD 140,000 - 230,000; Full time

Benefits offered by this job

Agentic Delivery

Inclusive environment

AI Upskilling

Generous vacation policy

Customizable benefits

Flexible work arrangements

Job summary

APPLY is seeking a senior sales leader to own and evolve a territory plan, qualify opportunities, and close multi‑million dollar services deals for consumer goods, retail, and media brands.

Based in the United States or Canada and comfortable with hybrid/remote work, you will collaborate with alliance partners, engage key decision-makers, and drive end‑to‑end business development with an entrepreneurial, client‑focused approach.

Qualifications

• 5+ years of experience acquiring new clients for a digital consultancy or professional services firm.
• Proven hunter with a track record of meeting/exceeding revenue targets.
• Comfortable speaking credibly about AI tools and agentic workflows with delivery teams.
• Experience closing $1M+ services contracts in Consumer Goods, Retail, Media/Entertainment.
• Strategic relationship builder with strong listening and rapport skills.
• Entrepreneurial, collaborative, and adept negotiator.
• Self-sufficient, hands-on contributor who owns the full business development lifecycle.

Responsibilities

• Manage and evolve a territory sales plan, including targets and stakeholders.
• Perform outreach to tier 1 prospects and decision-makers.
• Collaborate with alliance partners to devise winning strategies.
• Qualify opportunities with the sales support team.
• Lead pursuit teams on proposal development and pitches.
• Work with Client Partners to close deals and negotiate terms.
• Build awareness and generate own leads.
• Support marketing and events to optimize lead generation.

Skills

New business development

Hunter mentality

AI tools knowledge

Google ecosystem

Negotiation

Storytelling

Interpersonal skills

Ownership

Tools

Google Cloud Platform

Job description

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world’s most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc’teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in either Canada or the United States, working in hours that align to E** T (Eastern Timezone)**.

THE ROLE:

RESPONSIBILITIES:

• Manage and evolve a territory sales plan, including key targets and stakeholders.
• Perform outreach to tier 1 prospects and decision-makers.
• Collaborate closely with the sales reps from our Alliance partners, building strong relationships to devise winning strategies.
• Qualify new opportunities along with the sales support team.
• Lead internal pursuit team on proposal development and pitch presentations.
• Work closely with our Client Partners to close deals and negotiate business terms.
• Build awareness and generate own leads.
• Support marketing & events strategy to optimize lead generation.
• Follow up on APPLY marketing campaigns and inbound leads.

REQUIREMENTS:

• 5+ years of experience acquiring new clients for a digital consultancy or professional services firm, backed by an extensive network and a proven ability to sell and consult at a senior level.
• A proven hunter with a track record of consistently meeting and exceeding revenue targets.
• Comfortable working knowledge of AI tools and agentic workflows, enough to speak credibly with clients and collaborate effectively with delivery teams.
• Prior experience closing $1M+ services contracts in the following industries: Consumer Goods, Retail, Media/Entertainment.
• A strategic relationship builder and great listener who can quickly develop trust and build rapport.
• An entrepreneurial, collaborative, and adept negotiator.
• A self-sufficient individual contributor who is hands-on by nature, taking full ownership and accountability across every aspect of business development.
• Solid interpersonal skills – you’re comfortable working alongside technical directors, salespeople, designers, and CEOs alike.
• A natural storyteller with the ability to take clients on a journey.
• Experience co-selling within the Google ecosystem, including familiarity with GCP partnerships and joint go-to-market motions, is a strong asset.

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time off (PTO); allowing ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [e-mail].