Senior Director, Brand & Communications Strategy

News Corporation; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Director of Brand & Communications Strategy to lead innovative initiatives in a hybrid work environment. This pivotal role focuses on leveraging data and insights to shape client branding and messaging strategies. You will drive new business growth, develop persuasive client communications, and enhance brand visibility through strategic storytelling and earned media insights. Join a dynamic team committed to delivering exceptional, data-informed solutions that influence the direction of brand communications and client success. This is an exciting opportunity to make a meaningful impact in a growing consultancy.

Benefits

Flexible Work Culture

Competitive Compensation

Professional Growth Opportunities

Comprehensive Benefits Package

Qualifications

• 7-12 years of experience in brand strategy and research.
• Expertise in data-driven insights for communications strategy.

Responsibilities

• Drive new client growth with strategic insights and communications.
• Collaborate to create data-driven brand strategies.

Skills

Brand Strategy

Data Analysis

Client Communications

Market Trend Forecasting

Social Media Insights

Education

Bachelor's Degree in Communications or related field

Master's Degree (preferred)

Tools

Research Tools

Data Visualization Software

Job description

Senior Director, Brand & Communications Strategy - News Corp

Senior Director, Brand & And Communications Strategy (External)

Location: New York City

Hybrid: in office three days/week

About Storyful:

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to business leaders by delving into the nuances of social and digital media intelligence.

Role Overview:

You will be at the forefront of Storyful’s strategy expansion, blending deep expertise in data and insights with strategic brand communications experience. This role will be pivotal in supporting our new client growth efforts by directly influencing how we deliver data-driven strategies and building our reputation as a strategic partner to brands.

You will use your deep expertise in brands and communications strategies and research modalities to revolutionize Storyful’s foundational Intelligence offering into a holistic brand strategy offering, shaping client branding, messaging, and media presence.

Key Responsibilities

1. New Business: Drive new client growth by developing strategic insights and persuasive client communications strategies.

2. Brand & Communications Strategy Development: Collaborate with the Storyful Intelligence team to create and implement data-driven communications strategies, including positioning, messaging, risk mitigation, and thought leadership.

3. Client Relationship Conversion: Tap into existing clients and prospects in client organizations to serve as a trusted advisor who can combine insights with creative brand strategy to drive success.

4. Strategic Storytelling: Deliver rich, innovative strategy presentations, leveraging deep experience in corporate and technology for audience analysis, competitor research, sentiment tracking, and market trend forecasting, to inform client internal strategy and external campaigns.

5. Earned Media & Brand Reputation Insights: Provide insights into digital and earned media trends and brand reputation to help clients increase visibility and strengthen their market position through data-informed strategy.

Qualifications

1. Experience: 7-12 years of experience leading brand strategy and research teams from a top-tier communications agency or consulting firm. Extensive experience driving new business and building organic growth recommendations.

2. PR/Brand Strategy Expertise: Proven experience in using innovative research tools to deliver relevant data-driven insights for client communications strategy, including audience journeys, positioning, and PR and media planning.

3. Data & Analytical Expertise: Excels in both qualitative and quantitative research and consumer insights.

4. New Business Acumen: Extensive experience in successfully leading business development efforts, helping shape pitches and strategies to acquire new clients. Offer a proven ability to drive new business with data-driven insights that influence brand decision-making.

5. Earned & Social Media Leader: Authority in social and earned media platform behavior, including how to measure brand reputation and leverage media channels to enhance brand visibility.

Why Join Storyful?

1. Impactful Role in a Growing Consultancy: Take a leadership role as Storyful expands its global brand consulting capabilities and play a key role in shaping how we deliver innovative, data-driven brand solutions to new clients.

2. Collaborative & Creative Environment: Work with a dynamic, cross-functional team of creative, and strategic data experts, focused on delivering exceptional work.

3. Strategic Influence: Your insights and leadership will have a meaningful impact on the direction of Storyful Intelligence and the success of our clients and brand communications.

4. Professional Growth: Ample opportunities for growth and development in a fast-paced, high-impact environment, with leadership opportunities as Storyful continues to grow.

5. Competitive Compensation: Attractive salary and performance-based incentives, as well as benefits and a flexible work culture.

Job Category: Storyful – Operations

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Storyful is the world’s social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets