Senior Director, B2B Marketing - F&B SaaS Growth

Aptean; Alpharetta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

Aptean seeks a veteran B2B marketing leader to own and drive the global marketing strategy for the Food & Beverage segment. You will oversee messaging, campaigns, positioning, and lead generation across all F&B products, accountable for pipeline, new logos, upsells, cross-sells and retention.

You will influence cross-functional teams, manage multiple workstreams, and communicate with clarity and authority to deliver measurable outcomes in a fast-paced, enterprise software environment.

Qualifications

• B2B marketing experience within the technology sector.
• Experience owning go-to-market strategy and marketing for a segment or vertical.
• Experience with messaging, branding, campaigns and lead strategy.
• Ability to influence cross-functional teams without formal authority; experience owning outcomes like pipeline, acquisition, upsells, cross-sells and retention.
• Naturally metrics-driven and able to measure success of objectives.

Responsibilities

• Own global go-to-market strategy and marketing for the Food & Beverage segment.
• Lead messaging, campaigns strategy, budget, lead generation and follow-up messaging and support for the segment.
• Own and improve web conversions, landing page content, and segment copy.
• Deliver sales enablement and support for all GTM teams for the segment.
• Align product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.
• Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.

Skills

B2B marketing

Go-to-market strategy

Messaging & branding

Campaign planning

Lead strategy & follow-up

Cross-functional influence

Metrics-driven

Tools

CRM platforms

Job description

Aptean seeks a veteran B2B marketing leader to own and drive the global marketing strategy for the Food & Beverage segment. You will oversee messaging, campaigns, positioning, and lead generation across all F&B products, accountable for pipeline, new logos, upsells, cross-sells and retention.

You will influence cross-functional teams, manage multiple workstreams, and communicate with clarity and authority to deliver measurable outcomes in a fast-paced, enterprise software environment.