Role overview
Set strategic direction for analytics consulting work that connects customer marketing goals with data, measurement, and technology. Partner with clients and cross-functional teams to turn business priorities into actionable roadmaps, use cases, and measurement plans, while guiding teams through delivery and change.
Responsibilities
- Lead strategic planning and prioritization, translating business needs into long-term data, analytics, and marketing roadmaps.
- Advise clients on data use, analytics maturity, measurement effectiveness, and ways to apply insights to marketing decisions.
- Develop use cases, KPI frameworks, and measurement plans aligned with marketing strategy and business outcomes.
- Assess technology capabilities and constraints when shaping recommendations, and identify opportunities to connect solutions across a client ecosystem.
- Present complex technical and analytical findings clearly to executive, technical, and non-technical audiences.
- Lead matrixed teams through collaboration and coaching; help client and agency teams strengthen their marketing and analytics capabilities.
Requirements
- 15 or more years in analytics, business consulting, data strategy, or strategic planning.
- At least eight years leading work across multiple teams, business areas, or strategic disciplines.
- A mix of agency and corporate experience, with a record of turning business needs into strategic goals and practical marketing plans.
- Experience planning work with technical and strategy teams and applying customer experience technologies, such as data warehouses, customer data platforms, messaging platforms, or content management systems.
- Ability to translate machine learning, AI, and analytics work into business actions.
- Strong executive communication, presentation, listening, storytelling, and stakeholder leadership skills; able to make complex topics understandable.
Nice to have
- Retail, retail media, or shopper marketing experience.
Benefits and work setup
- Full-time permanent position in the United States; the listing identifies Maryland as a remote location.
- Hybrid work may involve office collaboration for employees within commuting distance of designated hubs; remote arrangements depend on location and business needs.
- Benefits listed include medical, dental, and life insurance; disability coverage; a 401(k); paid time off and holidays; sick and safe leave; and paid parental leave.