Senior Director, AMER Integrated Marketing

Mimecast Limited; Lexington (MA); Hybrid; USD 184,000 - 276,000; Full time

Benefits offered by this job

Hybrid work model

Equal Opportunity Employer

Incentive plans

Job summary

Mimecast Limited is seeking a Senior Director, AMER Integrated Marketing to develop regional field marketing strategies across the Americas and lead a high-impact team. The role partners with Sales, Product Marketing, Digital, and Corporate Marketing to align campaigns with business goals, drive demand, and accelerate the pipeline.

Based in Lexington, MA or remote USA, the candidate will manage ABM programs, partner engagement, and market insights while overseeing budget and events to build

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• MBA is preferred.
• Experience leading field and partner marketing for the Americas within an enterprise SaaS organization.
• Experience leading and developing a direct, full-time marketing team of five or more people.
• A track record of developing and executing marketing strategies that drive demand generation and partner engagement.
• Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.

Responsibilities

• Develop and implement regional field marketing strategies, campaigns, and programs across the Americas.
• Lead and develop a team delivering integrated campaigns, programs, events, and initiatives for demand and pipeline generation.
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing to align marketing initiatives with goals.
• Build relationships with regional go-to-market and technology partners for joint initiatives.
• Identify growth opportunities through regional market trends, insights, and competitive context.
• Manage the Americas field marketing budget to maximize ROI.
• Track and report program performance and optimize strategies using data.
• Lead the company’s regional presence at industry events, conferences, and webinars to build brand and pipeline.
• Develop ABM/ABX programs for high-value accounts with tailored content and aligned marketing/sales engagement.

Skills

Leadership

Demand generation

Account-based marketing

Partner engagement

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/related field

MBA preferred

Tools

SFDC (Salesforce)

Marketo

6Sense

Excel

PowerPoint

Tableau

Job description

Senior Director, AMER Integrated Marketing - Hybrid based in Lexington, MA or Remote USA

About Mimecast The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach.

We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.

Overview As Senior Director, AMER Integrated Marketing, you will develop and execute regional field marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. Reporting to the VP, Global Integrated Marketing, you will lead a team that drives demand generation, customer engagement, partner engagement, and revenue growth in partnership with Sales and cross-functional go-to-market teams.

What You'll Do

Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.

Lead and develop a team of marketing professionals delivering integrated campaigns, programs, events, and initiatives for demand and pipeline generation, pipeline acceleration, account-based marketing, and partner engagement.

Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.

Build relationships with regional go-to-market and technology partners to deliver joint marketing initiatives and co-marketing programs.

Bring regional market trends, insights, and competitive context to identify opportunities for growth, content, and differentiation.

Manage the Americas field marketing budget, allocating resources to maximize return on investment.

Track and report on program and marketing performance, using data to optimize strategies and tactics.

Lead the company's regional presence at industry events, conferences, partner engagements, and webinars to build brand awareness, thought leadership, relationships, and pipeline.

Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and drive revenue growth.

Work with Sales and BDR teams on targeted campaigns that turn qualified leads into sales opportunities and accelerate the sales cycle.

Develop ABM and ABX programs for high-value accounts, with tailored content and aligned marketing and sales engagement.

Lead cross-functional marketing programs and projects through execution, delivery, and reporting.

What You'll Bring

A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.

Experience leading field and partner marketing for the Americas within an enterprise SaaS organization.

Experience leading and developing a direct, full-time marketing team of five or more people.

A record of developing and executing marketing strategies that drive demand generation and partner engagement.

Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.

The ability to build and maintain relationships with senior internal and external stakeholders.

A data-driven approach to measuring performance, using insights to guide decisions and optimize marketing strategies and programs.

Experience managing and tracking marketing budgets to maximize return on investment.

Experience working across multiple time zones and geographies, with the ability to travel up to 20% of the time.

Strong program and project management skills, including driving execution, delivery, and reporting for marketing initiatives.

Experience with marketing platforms, CRM, and business systems such as SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau.

#LI-ND1

The base salary range for this position is $184,000−$276,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course. We’re proud to be an Equal Opportunity and Aff…

We particularly welcome applicants from traditionally underrepresented groups. We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application. If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [e-mail]. Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

We save companies the embarrassment of awkward data slip ups by disrupting cybercriminal activity. We think fast, go big and always demand more. We work hard, deliver – and repeat. We grow with meaningful determination. And put success well within our reach. We empower each other, live by our values, and always deliver on our purpose. We push each other to be better and expect to be pushed back. This is a community of respect. Where everyone is counted.