Senior Director, AI-Driven Creative Transformation

Code and Theory; New York (NY); On-site; USD 160,000 - 250,000; Full time

Job summary

Code and Theory seeks a Senior Director to own the operating model for conceiving, producing, governing, and measuring creative work inside large enterprises. The role embeds inside client teams to redesign and ship AI-powered workflows in real time, ensuring governance and brand alignment.

The right candidate has shipped transformations before and will ship again, coordinating with CMOs, studio leads, and MarTech leads to drive value and expand engagements.

Qualifications

• 12-15 years across creative technology, content operations, consulting, or transformation delivery.
• Deep fluency in modern creative production pipelines and governance.
• Track record of shipping real workflows in enterprise environments and transferring capability to clients.
• History of building pipelines or capabilities that outlived the engagement.
• Commercial instinct with scopes, pricing tied to outcomes, and account growth through proof-driven expansion.
• Background bridging agency/studio environments and consulting or transformation work is a differentiator.
• Hands-on experience configuring and integrating creative AI platforms for real-brand production requirements.
• Working knowledge of DAM, CMS, Workfront, CDP, content APIs, and orchestration platforms.
• Fluency with LLMs, prompts, orchestration, and automation tooling for creative workflows.
• Credible with CMOs on brand strategy, campaign performance, and creative operating models.
• Able to converse across business, creative, and tech leadership without losing fluency.
• Bachelor's degree required; advanced degree or specialized credential a plus.
• Willingness to travel within the US (20-30%).

Responsibilities

• Map the full creative lifecycle end-to-end: brief, concepting, production, review, localization, activation, measurement, and the operating model underneath it.
• Diagnose where the current model breaks: handoff bottlenecks, approvals, tooling gaps, governance issues.
• Design the target-state operating model across CMO, studio, and MarTech tooling decisions.
• Define the governance layer: brand safety, rights management, approvals, audit trails.
• Retro-engineer workflows into AI-powered pipelines with agents, prompts, models, and human review steps.
• Configure and integrate creative AI platforms (Adobe Firefly, GenStudio, ComfyUI, Figma plugins, Pencil, Typeface, Weavy).
• Wire new pipelines into DAM, CMS, Workfront, MarTech so they run inside the team’s day.
• Shape enablement and change management to embed new tooling across teams.
• Own VP-to-C-suite relationships and cross-functional teams to ship work.
• Translate between CMO, studio constraints, and MarTech capabilities without losing fidelity.
• Shape programs around proof points and measure value realization for CFO review.
• Train teams and measure gains: throughput, cycle time, cost-per-asset, quality.
• Transfer capability to client teams for long-term operation after engagement ends.
• Develop reusable accelerators, methods, and offerings from proven engagements.
• Create thought leadership and case studies for future engagements.
• Shape partnerships with platform players (Adobe, Google, OpenAI, Anthropic) and joint GTM plays.
• Set the bar for full-stack, AI-fluent delivery in content and creative domains.

Skills

Creative transformation

Enterprise experience

AI workflow design

Client leadership

Stakeholder management

Platform integration

Pipeline design

Education

Bachelor's degree

Tools

Adobe Firefly Services

GenStudio

ComfyUI

Figma plugins

Pencil

Typeface

Weavy

Job description

Code and Theory seeks a Senior Director to own the operating model for conceiving, producing, governing, and measuring creative work inside large enterprises. The role embeds inside client teams to redesign and ship AI-powered workflows in real time, ensuring governance and brand alignment.

The right candidate has shipped transformations before and will ship again, coordinating with CMOs, studio leads, and MarTech leads to drive value and expand engagements.