Senior Director, Ad Tech and Data Partnerships

iheartmedia; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

iHeartMedia in New York seeks a strategic Senior Director of Ad Tech & Data Partnerships to lead development, growth, and execution of demand-side platform, retail media, audience data, identity, and measurement partnerships across its audio ecosystem.

Reporting to the SVP of Advanced Audio and Data Revenue, you will drive revenue growth by forging alliances with major DSPs, data providers, agencies, and measurement firms, while collaborating closely with Sales, Product, and Marketing teams.

Responsibilities

• Develop and manage strategic relationships with key DSP/SSP partners including The Trade Desk, Magnite, DV360, Yahoo DSP, Amazon DSP, StackAdapt, Viant, Freewheel Buyer Cloud, Blis, and other emerging platforms.
• Identify opportunities to increase programmatic demand, unlock new buying capabilities, and accelerate revenue growth across existing and newly-identified DSPs and buying platforms.
• Negotiate partnership agreements and joint business plans with platform partners.
• Serve as the primary liaison between DSP partners and iHeartMedia's internal teams.
• Lead sales engagements across retail and commerce media networks to align iHeart's solutions with RMN inventory and measurement needs.
• Build and expand relationships with audience data providers, identity resolution partners, clean room providers, and attribution vendors.
• Evaluate and onboard new audience targeting, measurement, and data enrichment capabilities.
• Drive adoption of first-party data activation strategies and privacy-compliant audience solutions.
• Develop scalable audience products leveraging iHeart's data assets and partner ecosystems.

Job description

iHeartMedia

The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report!

In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined; We're the largest podcast publisher , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers , who build important connections with hundreds of communities across America;

We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

iHeartRadio is the #1 streaming radio digital service in America;

Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

What We Need:

iHeartMedia is seeking a strategic, results-oriented Senior Director, Ad Tech & Data Partnerships to lead the development, growth, and execution of key demand-side platform (DSP), retail media, audience data, identity, and measurement partnerships across the company's audio ecosystem.

Reporting to the SVP of Advanced Audio and Data Revenue, this role will be responsible for driving revenue growth through strategic partnerships with major DSPs, data providers, agencies, retail media networks, clean room partners, identity solutions, and measurement companies. The Sr. Director will serve as a subject matter expert on programmatic audio, audience targeting, attribution, and emerging ad tech solutions, while collaborating across Sales, Programmatic Operations, Product, Marketing, and Business Development teams.

The ideal candidate combines deep ad tech expertise with strong commercial acumen and a passion for advancing iHeartMedia's position as a leader in audio advertising.

What You’ll Do:

DSP & Ad Tech Partnership Management

• Develop and manage strategic relationships with key DSP and SSP partners including The Trade Desk, Magnite, DV360, Yahoo DSP, Amazon DSP, StackAdapt, Viant, Freewheel Buyer Cloud, Blis, and other emerging platforms.
• Identify opportunities to increase programmatic demand, unlock new buying capabilities, and accelerate revenue growth across existing and newly-identified DSPs and buying platforms.
• Negotiate partnership agreements and joint business plans with platform partners.
• Serve as the primary liaison between DSP partners and iHeartMedia's internal teams.
• Lead sales engagements across retail and commerce media networks to align iHeart's solutions with RMN inventory and measurement needs.

Data & Audience Solutions

• Build and expand relationships with audience data providers, identity resolution partners, clean room providers, and attribution vendors.
• Evaluate and onboard new audience targeting, measurement, and data enrichment capabilities.
• Drive adoption of first-party data activation strategies and privacy-compliant audience solutions.
• Develop scalable audience products leveraging iHeart's data assets and partner ecosystems,