Senior Director, Active Brand Strategy, Old Navy

Gap Inc.; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

A leading company in the apparel industry is seeking a Senior Director for Active Brand Global Strategy. This role will focus on driving growth through strategic initiatives, market analysis, and cross-functional collaboration. The ideal candidate will possess extensive experience in merchandising and a customer-centric approach to brand development.

Qualifications

• Minimum 10+ years in merchandising/strategic functions within retail.
• Strong analytical and financial modeling skills.
• Experience in scaling new business models and innovation.

Responsibilities

• Drive the Active brand’s multi-year strategy and annual plans.
• Develop investment and customer strategy for Active brand.
• Collaborate cross-functionally for product innovation and customer insights.

Skills

Problem solving

Strategic thinking

Analytical skills

Communication

Collaboration

Job description

About the RoleUnlock access to a high-performance lifestyle at exceptional value for our Old Navy Active customer. Our Senior Director, Active Brand Global Strategy will play a crucial role in developing and driving the holistic strategy for the Old Navy Active business across the family. Through rigorous analyses, focus on our customers & competitors, creative thinking, and partnership with other functions across the business, this leader will develop the future strategic direction for the Active brand and help bring it to life for Old Navy. Reporting to the Active Brand General Manager, they will work closely with other functional leaders to drive strategic rigor and develop a 360-degree approach for how to establish, scale, and drive rapid growth in our Active category. Passionate about the customer, this leader can translate customer insights to tangible strategies and experiences to drive substantial growth for our brand. The ideal candidate has experience in driving brand reinvention and / or growth strategies in the apparel industry and thrives when operating with an agile, start-up mentality.What You'll Do

• Serve as the strategic leader and cross-functional thought partner driving the Active brand’s multi-year strategy, long range plans, and annual operating plan

• Develop investment strategy for Active brand expansion balancing growth targets with investments needs to grow physical and digital presence of the brand

• Develop Active brand customer strategy including identification of target customer segments, partnering with Marketing leadership to develop customer acquisition strategy

• Drive customer insights testing and partner with Design and Merchandising teams to develop product innovation strategy and identify potential product collaboration, partnership, and / or other assortment expansion opportunities

• Build Active brand Pricing Architecture and Promotional strategy approach in partnership with Pricing and Commercial Planning leaders

• Serve as cross-functional thought partner and support key partners with analytical insights and problem solving

• Develop key materials for Senior Leadership Team and other executive communications
  

• LEADERSHIP BEHAVIORS.

  Center on the Customer

• Everything we do is for the customer. This means listening and learning to truly understand who they are, what they need and where they’re headed, so we can show up as authentic and culturally relevant – not just today, but tomorrow too.
  Create with Curiosity

• Curiosity unlocks creativity. Asking questions like, ‘what if?’ and ‘why not?’ spurs a growth mindset, which leads to challenging the status quo, learning from our mistakes, and inspiring dynamic creativity everywhere.
  Collaborate with Candor

• Collaboration enables us to imagine – and execute – better. Exchanging candid and direct perspectives brings out the best in us, elevating ideas and pushing us to go beyond what we can see alone.
  Champion Excellence

• We strive to be the best, and recognize it’s an endless pursuit. It all starts with personal accountability to set clear expectations, remove barriers to execution, and empower those around us to deliver impact. When we do this, we unleash our full potential.

Who You Are

• Minimum 10+ years of progressive experience in merchandising and / or strategic functions within a high growth, omnichannel retail environment

• Customer and product obsession and previous exposure to Active product and / or customers

• Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key issues and develop hypotheses

• Able to translate complex ideas and information into simple, actionable recommendations

• Strong analytical and financial modeling skills, with ability to oversee and provide direction to cross-functional partners

• Strong business acumen related to consumer facing businesses and ability to assess impact of decisions on overall business performance

• Excellent communication skills both written and verbal with the ability to quickly influence and establish relationships and gain credibility

• Strong ability and willingness to collaborate effectively a true team player

• Entrepreneurial, start-up mentality with the ability to thrive in an ambiguous environment to move the ball forward with an open and positive attitude

• Experience scaling new business models and / or products

• Experience driving test-and-learn strategies and building out innovation pipelines and / or strategic partnerships

• Experience in creating an inclusive culture, placing emphasis on leading with a “one team” mentality, and driving high standards of performance and behaviors for team