Senior Director, Acquisition - FanDuel Careers

FanDuel; United States; Remote; USD 171,000 - 214,000; Full time

Job summary

A leading gaming company is seeking a Customer Acquisition Leader to drive and own the acquisition strategy for new users. The ideal candidate will have 10+ years in customer acquisition, proven media campaign management skills, and experience in a management role. This role involves developing audience strategies and optimizing the commercial funnel to ensure effective and scalable customer acquisition across sports and gaming segments. Competitive salary and comprehensive benefits provided.

Benefits

Variety of health plans

Mental health support

Fitness benefits

Qualifications

• Minimum of 10 years of work experience in customer acquisition.
• At least 5 years in a management role with multiple tier direct reports.
• Proficient in a range of tools across the marketing stack.

Responsibilities

• Lead end-to-end acquisition strategy development.
• Develop and evolve a clear audience strategy for acquisition.
• Monitor CAC efficiency and active user growth metrics.

Skills

Customer acquisition strategy

Media campaign management

Data-driven decision making

Strong organizational skills

Collaboration

Education

Bachelor's degree or equivalent industry experience

Tools

Amplitude

Adjust

GA

Chartio

Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a strategic powerhouse to own and evolve FanDuel’s acquisition engine – balancing data, creativity, and commercial acumen to fuel high-quality AMP growth and CAC efficiency. In this role, you’ll set the strategy for how we acquire new users, define high-value audiences, unlock white space growth, and optimize every stage of the commercial funnel. You’ll be the go-to leader connecting the dots across Marketing, Media, and Performance & Insights – ensuring our acquisition strategy is both smart and scalable.

As FanDuel launches and scales new ventures in sports entertainment, this is a unique opportunity to be on the ground defining customer acquisition strategies in new white spaces, while leveraging the scale and capabilities of the world’s largest gaming company.

The successful candidate for this role will be relentlessly curious and creative, making data-driven decisions to guide long-term customer acquisition strategy and investment planning. This is a unique opportunity to lead acquisition marketing for America’s #1 sportsbook brand, as well as our expanding portfolio into new sports and gaming ventures.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Own Acquisition Strategy & Outcomes
  • Lead end-to-end acquisition strategy development, ensuring we hit customer growth targets while balancing efficiency, payback, and long-term value
  • Act as central point of contact for all things acquisition, driving alignment, clarity, and performance across Media, Marketing, Business Intelligence, and Finance stakeholders
  • Partner closely with Business Intelligence to integrate acquisition forecasts, commercial inputs, and business drivers into strategy and execution
  • Directly manage and optimize our acquisition offer strategy across all regions
  • Lead a high performing team, nurturing and attracting talent
• Lead Audience Strategy & Whitespace Growth
  • Develop and evolve a clear audience strategy, defining segments for acquisition using market data, research, and competitive intelligence and crafting briefs that inform creative, media, and offer execution
  • Identify and validate whitespace audience opportunities – helping FanDuel expand into new segments with tailored value propositions
  • Assess impact of marketing efforts on full customer lifecycle and lifetime value, across FanDuel products
• Own the Conversion Funnel
  • Accountable for the full-funnel acquisition experience, partnering closely with the Media team to identify and act on opportunities for funnel optimization
  • Define and evolve the new customer offer strategy across products, states, and moments in partnership with pricing, promotions, and product teams
  • Collaborate cross-functionally to ensure new customer experience is aligned for maximum conversion
• Drive Performance Management
  • Monitor CAC efficiency and active user growth metrics
  • Partner closely with Business Intelligence and Media teams to provide acquisition inputs into budgeting, top-line forecasting, strategic investment pacing & tradeoffs, and the like

THE STATS
What we're looking for in our next teammate

• Minimum of 10 years of work experience in customer acquisition, with experience creating and managing media campaigns from start to finish
• At least 5 years in a management role with multiple tier direct reports
• Experience in brand strategy for a high growth brand
• Bachelor's degree or equivalent industry experience preferred
• Deep experience developing and overseeing customer acquisition programs
• Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once
• Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred
• Has a positive attitude and loves opportunities to collaborate with others
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Strong organizational skills and effective at project management

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.

The applicable salary range for this position is $171,000 - $214,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.