Senior Direct Sales Director - Dallas, TX

Farmers Group Inc.; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Medical

Vision

Health Savings Account

Flexible Spending Account

Bonus Opportunity

Job summary

Farmers Group Inc. in Dallas, TX is seeking an experienced Senior Director to lead the direct sales organization, driving growth through innovative sales initiatives, cross-functional collaboration, and data-informed decision-making.

You will oversee a multi-tier contact center team, manage staffing and budgets for 75+ employees, and partner with executive leaders to identify new sales opportunities while maintaining underwriting and regulatory standards.

Qualifications

• Minimum ten years of sales and call center experience, preferably in direct sales and the insurance industry.
• Minimum five years of people leadership experience.
• Excellent judgment and decision-making skills.
• Effective interpersonal skills.
• Ability to influence internal and external constituents.
• Possesses strong product knowledge.
• Deep knowledge of direct sales methods and procedures.
• Effective leadership skills aligned with organizational goals.
• Demonstrated analytical skills.
• Excellent interpretation of complex statistical data.
• Possesses strong technical aptitude.

Responsibilities

• Develops strategic plans to optimize direct sales performance.
• Sponsors projects that enhance sales capabilities, operational efficiency, and regulatory compliance.
• Monitors and analyzes sales performance and tracks key metrics such as policy and premium.
• Coaches and develops a team of leaders, fostering a high-performance culture.
• Oversees staffing, budget, and performance metrics for 75+ employees.
• Oversees recruiting and onboarding to attract, hire, train, and retain top sales talent.
• Drives ownership, accountability, and continuous improvement through reviews and development planning.
• Collaborates with executive leadership to identify new sales opportunities.
• Communicates business unit strategies and priorities across the organization.
• Cultivates relationships with key stakeholders.
• Ensures ongoing development and compliance with underwriting guidelines and regulatory standards.
• Performs other duties as assigned.

Skills

Leadership

Communication

Sales

People management

Strategic planning

Decision making

Product knowledge

Direct sales methods

Analytical skills

Team development

Education

High School Diploma or equivalent

Bachelor's degree preferred

Property & Casualty insurance license

Job description

We are Farmers – where ambition meets opportunity.

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This position leads production, strategic development, and execution of the direct sales organization, driving growth through innovative sales initiatives, cross-functional collaboration, and data-informed decision-making. The role oversees a multi-tiered contact center team selling multi-line products, aligning operational performance with long-term business objectives, and customer experience goals.

Essential Job Functions

• Develops and implements strategic plans to optimize direct sales performance and customer acquisition.
• Sponsors key projects that enhance sales capabilities, operational efficiency, and regulatory compliance.
• Monitors and analyzes sales performance and track key metrics such as policy and premium, sales to call, and quality.
• Manages, coaches and develops a team of leaders, fostering a high-performance culture through coaching, recognition, and development.
• Manages staffing, budget, variable pay, and performance metrics for a 75+ employee organization.
• Oversees recruiting and onboarding to attract, hire, train, and retain top-tier sales talent and develop dynamic training programs for new hires.
• Drives a culture of ownership, accountability, recognition, and continuous improvement through regular performance reviews, coaching sessions, and development planning.
• Collaborates with executive leadership and cross-functional partners to identify new sales opportunities.
• Communicates business unit strategies, updates, and priorities across the organization to ensure alignment and engagement.
• Cultivates relationships with key stakeholders.
• Ensures ongoing development and compliance with underwriting guidelines and regulatory standards.
• Performs other duties as assigned.

Physical Actions

• Job is performed in-person at a Farmers office or virtually at an approved alternative work location.
• The physical work environment is indoors and climate-controlled with adequate lighting and ventilation.
• Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions.
• Frequently sits for prolonged periods of time, up to a full shift.
• Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces.
• Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance.
• Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties.
• Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift.
• Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees.
• Possesses clear vision, with or without correction, to visually read and verify information.
• Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects.
• Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace.
• Jobs in this category require rare, if any, travel.

Education Requirements

• High School Diploma or equivalent required.
• Bachelors degree preferred. Property & Casualty insurance license required upon hire.

Experience Requirements

• Minimum ten years of sales and call center experience required, preferably in direct sales and the insurance industry.
• Minimum five years of people leadership experience required.

Additional Qualification

• Demonstrates excellent judgment and decision making skills.
• Effective interpersonal skills.
• Ability to influence internal and/or external constituents.
• Possesses strong product knowledge.
• Deep knowledge of direct sales methods and procedures.
• Effective leadership skills. Instills commitment to organizational goals.
• Demonstrated analytical skills.
• Excellent interpretation of complex statistical data.
• Possesses strong technical aptitude.
• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Vision
• Health Savings and Flexible Spending Accounts

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.