Senior Direct Mail & Lifecycle Marketing Lead

Frontdoor, Inc.; United States; On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Wellbeing programs

401(k) match

Employee stock purchase plan

Job summary

AHS American Home Shield Corp in the United States is seeking a Senior Direct Mail Manager to lead a multi-channel, multi-million-dollar Direct Mail program. You will own strategy, audience targeting, and cross-channel integration with Paid Media, CRM, and other digital channels.

The role requires 7+ years in Direct Mail and related marketing areas, strong analytics, and experience managing vendors. This position is based in the US with a comprehensive benefits package described in the job

Qualifications

• 7+ years of experience in Direct Mail, Lifecycle Marketing, CRM, Performance Marketing, or related marketing roles.
• Deep understanding of Direct Mail planning, audience targeting, segmentation, and campaign execution.
• Experience managing external agencies, printers, data providers, and marketing vendors.
• Experience with audience data platforms and data sources.
• Bachelors degree required.

Responsibilities

• Own Direct Mail strategy end-to-end across acquisition, retention, renewal, and lifecycle programs.
• Oversee budget, timelines, and performance reporting for multi-million-dollar campaigns.
• Develop roadmaps, testing plans, and optimization strategies for acquisition, conversion, and retention.
• Integrate Direct Mail with digital channels and other owned media.
• Lead vendor/agency management and drive cross-functional collaboration.
• Establish KPIs and run robust experimentation and attribution frameworks.

Skills

Direct Mail

Lifecycle Marketing

CRM

Performance Marketing

Audience Data

Data Sources

Analytics

Agency Management

Project Leadership

Education

Bachelors degree

Job description

AHS American Home Shield Corp in the United States is seeking a Senior Direct Mail Manager to lead a multi-channel, multi-million-dollar Direct Mail program. You will own strategy, audience targeting, and cross-channel integration with Paid Media, CRM, and other digital channels.

The role requires 7+ years in Direct Mail and related marketing areas, strong analytics, and experience managing vendors. This position is based in the US with a comprehensive benefits package described in the job