Senior Digital Strategy & Campaign Leader

Tarrant Area Food Bank; Fort Worth (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Tarrant Area Food Bank is seeking a Digital Strategist to develop and execute digital strategies that grow engagement and awareness. You will lead website initiatives, oversee social media plans, and drive integrated digital campaigns.

You will collaborate with the Marketing Director and cross-functional teams to deliver compelling content and measurable results for neighbors, donors, volunteers, and advocates. This role demands strong analytics, creativity, and project management.

Qualifications

• Bachelor’s degree in communications, marketing, digital media, journalism, or related field; advanced degree preferred.
• 5+ years of progressive experience in digital, website, and social media strategy.
• Proven success developing and executing digital campaigns that achieve measurable results.
• Experience using project management platforms, with Monday.com preferred.
• Proven ability to produce high‑quality digital content (photography, video, graphics) using Adobe Creative Suite and professional cameras or mobile devices.

Responsibilities

• Develop and execute digital strategies that advance TAFB’s mission and goals.
• Plan, implement, and maintain the website with accessibility, SEO, and strong UX.
• Lead social media strategy with content plans that drive engagement.
• Execute high-quality digital campaigns, including paid advertising.
• Produce digital content (photography, video, graphics) using professional tools.
• Monitor analytics across digital platforms and translate insights into improvements.
• Research and adopt emerging tools and technologies to stay innovative.
• Collaborate with vendors to ensure quality and cost-effectiveness.
• Coordinate with Marketing Director and teams for integrated campaigns.
• Support crisis communications with timely digital updates.

Skills

Analytical skills

Planning & execution

Digital storytelling

KPI tracking

Education

Bachelor’s degree in communications

Advanced degree preferred

Tools

Adobe Creative Suite

WordPress

Google Analytics

Google Ads

SEO tools

Sprout Social

Hootsuite

Monday.com

Canto

OneDrive

Server-based storage

Microsoft Office

Job description

Tarrant Area Food Bank is seeking a Digital Strategist to develop and execute digital strategies that grow engagement and awareness. You will lead website initiatives, oversee social media plans, and drive integrated digital campaigns.

You will collaborate with the Marketing Director and cross-functional teams to deliver compelling content and measurable results for neighbors, donors, volunteers, and advocates. This role demands strong analytics, creativity, and project management.