Senior Digital Strategist

AdVictory; Washington (District of Columbia); Remote; USD 80,000 - 95,000; Full time

Job summary

Join a forward-thinking company at the forefront of Republican digital advertising technology. As a Senior Digital Strategist, you will lead a talented team, driving impactful digital ad campaigns for political campaigns and advocacy groups. This role offers the opportunity to develop innovative strategies, manage multi-platform campaigns, and analyze performance data to create actionable insights. With a flexible work environment and a commitment to professional growth, this position is perfect for those eager to make a significant impact in the digital landscape. Your expertise will help shape the future of political advertising and drive results for clients.

Benefits

Flexible, open leave policy

Paid Time Off (PTO)

Qualifications

• 4+ years in digital paid media, including social and programmatic advertising.
• Experience in political campaigns or government affairs is required.
• Strong leadership skills and team management experience.

Responsibilities

• Lead a team of strategists to execute campaign strategies effectively.
• Develop cross-channel digital advertising strategies with clients.
• Manage budgets and analyze campaign performance data.

Skills

Digital Paid Media

Campaign Strategy

Team Management

Data Analysis

Demand-Side Platforms (DSPs)

Social Media Advertising

Creative Writing

Education

Bachelor’s degree in Politics

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Google Ads

Meta Advertising

The Trade Desk

DV360

WinRed

Anedote

Google Analytics

Job description

Location: Washington, D.C. (Remote options available)

About Us:

AdVictory is a leader in Republican digital advertising technology and services, based in Washington, D.C. We specialize in crafting strategic digital ad campaigns for right-of-center political campaigns, advocacy groups, and political action committees. Since 2015, we’ve been delivering innovative, data-driven results that fuel significant wins for our clients. Join our growing team and bring your expertise in digital strategy to make a tangible impact!

What You’ll Do:

• Lead and Collaborate: As a Senior Digital Strategist, you’ll lead a team of digital strategists, guiding them to successfully execute campaign strategies. You’ll be responsible for reviewing team strategies, answering questions, providing feedback, and ensuring alignment on campaign goals.
• Campaign Strategy: Lead the development of cross-channel digital advertising strategies in collaboration with clients and internal teams.
• Campaign Execution: Launch, optimize, and manage ad campaigns across multiple platforms, including paid social, search, and programmatic channels.
• Optimization & Reporting: Partner with the digital strategy team to identify KPIs, implement optimization strategies, and track campaign performance.
• Media Planning: Work closely with online publishers to curate custom media plans and recommend inventory based on client needs.
• Budget Management & Analysis: Analyze campaign performance data, manage media budgets, and report key metrics to internal teams and clients.
• Creative Support: Occasionally assist with creating compelling ad copy, landing page content, and other advertising creatives.

What We’re Looking For:

• 4+ years of experience in digital paid media, including social, search, and programmatic advertising.
• A Bachelor’s degree in politics, government, marketing, communications, or a related field (preferred).
• Proven track record of designing and executing successful digital campaign strategies.
• Experience working in political campaigns or government affairs (required).
• Strong leadership skills, with experience in team management and mentoring junior team members.
• Experience with Demand-Side Platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required).
• Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter) (required).
• Experience with WinRed and Anedote platforms (required).
• Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports.
• Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines.
• An eagerness to learn and grow, with the ability to make constructive recommendations to both clients and team members.

Nice to Have:

• Familiarity with web analytics tools, such as Google Analytics.

Perks of Working at AdVictory:

• Flexible, open leave policy and PTO.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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