Digital Marketing Manager, Paid Search

Tanium; Reston (VA); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Equity awards

Medical

Dental and vision plan

401(k) retirement plan

Job summary

Tanium is seeking a strategic Digital Marketing Manager to own global paid search and video programs across Google and Microsoft from our Reston, VA area. You will define strategy, manage budgets, and deliver insights to drive pipeline growth and revenue opportunities.

Ideal candidates bring 6+ years of B2B digital marketing experience, hands-on Google Ads/Microsoft Advertising expertise, and a data-driven approach with strong communication skills. This is a full-time role based in the U.S.

Qualifications

• Bachelor's degree required.
• 6+ years of B2B digital marketing experience.
• Experience with Google Ads and Microsoft Advertising.
• Strong analytical, data-driven approach and clear communication.

Responsibilities

• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft.
• Own budget planning and daily pacing for paid search/video.
• Create dashboards and reporting cadence for campaign performance.
• Ensure measurement with consistent naming, tracking, and conversion events.
• Collaborate with Web on landing page strategy and A/B testing to improve conversions.
• Partner with Integrated Campaigns to refresh creative on cadence.
• Align paid and organic strategies with organic search teams.
• Gather product/content insights to drive ad relevance and engagement.

Skills

Paid search

Video campaigns

Google Ads

Microsoft Advertising

Budget management

Campaign optimization

A/B testing

Landing pages

Analytics

GA4

Education

Bachelor's degree

Tools

Marketo

Salesforce

Job description

Digital Marketing Manager

We are open to candidates located in or near any of our U.S. office locations: Emeryville, CA; Durham, NC; Addison, TX; Bellevue, WA; or Reston, VA.

Summary/Objectives

Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.

Essential Job Functions

• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization
• Own quarterly and monthly budget planning and daily pacing across paid search/video
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup
• Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization
• Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
• Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion

Minimum & Preferred Job Qualifications

Bachelor's degree

Experience

• 6+ Years of B2B Digital Marketing experience
• 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation
• campaigns
• A strong bias toward action and measurable outcomes; result driven
• Analytical and process-driven approach to campaign optimization
• Attention to detail and a transparent written and verbal communication style
• Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to
• troubleshoot tracking gaps and validate conversion accuracy
• com Tanium Inc. All Rights Reserved
• Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic
• campaign tools) to keep channel strategy ahead of the curve

Other

• Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign types
• Experience with A/B testing methodologies and conversion rate optimization practices
• Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4
• Analytical and process-driven approach to campaign optimization with strong attention to detail
• Clear and transparent written and verbal communication style suited to cross-functional collaboration

Tanium Competencies

• Demonstrates initiative and motivation
• Excellent oral and written communication skills
• Team player
• Person of high ethics and integrity
• Ability to work in a fast-paced, changing environment

About Tanium

Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable. Many of the world’s leading organizations trust Tanium’s single, unified platform for endpoint management and security toinnovate faster, stay resilient and move business forward with confidence, at scale. To learn how Tanium delivers Autonomous IT for unstoppable business – visitwww.tanium.comand follow us onLinkedInandX.

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care most.

What You’ll Get

The annual base salary range for this full-time position is $90,000 to $135,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

• equity awards
• medical
• dental and vision plan
• family planning benefits
• health savings account
• flexible spending account
• transportation savings account
• 401(k) retirement savings plan with company match
• life, accident and disability coverage
• business travel accident insurance
• employee assistance programs
• disability insurance
• other well-being benefits

Tanium is an Equal Opportunity and Aff… all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact [e-mail]. For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.

This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

For more information on how Tanium processes your personal data, please see our Privacy Policy.