Senior Digital Product Marketing Specialist (REMOTE)

BioSpace; Rockville (MD); Presencial; USD 87 000 - 110 000; Tempo integral

Resumo da oferta

USP is seeking a Senior Digital Product Marketing Specialist to drive digital programs for our USP–NF subscriptions. You will own lifecycle email marketing, campaigns, and product messaging, translating complex regulatory content into engaging narratives for pharmaceutical professionals worldwide.

The role requires hands-on Marketo experience, data-driven decision making, and the ability to collaborate with Product Management and Customer Success to align messaging and timing across channels.

Qualificações

• Bachelor’s degree in marketing, communications, or related field.
• 4+ years of digital marketing, product marketing, or email marketing in a B2B or subscription context.
• Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys.
• Proficiency with marketing automation platforms (e.g., Marketo), including list segmentation, dynamic content, and journey building.
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Marketo).
• Demonstrated experience marketing a subscription or renewable product — including renewal campaigns, retention motions, and lifecycle analytics.
• Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries.
• Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation.

Responsabilidades

• Own end-to-end email marketing and lifecycle programs for USP–NF — nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters.
• Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo.
• Plan and execute digital marketing campaigns supporting the full USP–NF customer lifecycle — acquisition, activation, retention, and renewal.
• Draft compelling content for email campaigns, newsletters, landing pages, and social media.
• Plan, execute, and optimize paid media campaigns for USP–NF — budgeting, direction, and agency coordination.

Conhecimentos

Lifecycle email marketing

Digital marketing

B2B marketing

Content creation

Campaign analytics

Formação académica

Bachelor’s degree in marketing or related field

Ferramentas

Marketo

Salesforce

Descrição da oferta de emprego

Description

Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

USP is seeking a Senior Digital Product Marketing Specialist to drive marketing programs for our online subscriptions. This role blends product marketing fundamentals, email marketing execution, and digital campaign strategy to grow awareness, engagement, and subscription adoption of USP–NF and related products. The ideal candidate is hands-on, data-driven, and comfortable owning multi-channel initiatives; with a particular focus on lifecycle email marketing, marketing automation, and audience segmentation. You will translate technical and regulatory content into clear, compelling narratives that resonate with pharmaceutical manufacturers, quality control professionals, and regulatory affairs teams worldwide.

USP–NF is the most widely referenced source of drug quality standards worldwide, and its digital delivery is central to how the pharmaceutical industry accesses, uses, and integrates those standards into daily work. This position will help evolve how USP–NF is positioned and promoted across digital channels; building the email programs, campaigns, and product messaging that connect scientists, regulators, and manufacturers with the standards they rely on. You will help tell the story of USP–NF as it modernizes for a digital-first pharmaceutical industry.

Remote employees must reside in one of the following states: MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN.

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

Responsibilities

• Own end-to-end email marketing and lifecycle programs for USP–NF — nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters. Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo. Track email program health metrics (deliverability, list hygiene, unsubscribe rate, engagement) and take corrective action as needed. [35%]
• Plan and execute digital marketing campaigns supporting the full USP–NF customer lifecycle — acquisition, activation, retention, and renewal. Apply established USP–NF messaging frameworks and positioning to produce audience-specific content and campaigns for customer segments (e.g., QC/QA, regulatory affairs, R&D, pharmacopeia specialists). Draft compelling content for email campaigns, newsletters, landing pages, and social media. [25%]
• Plan, execute, and optimize paid media campaigns for USP–NF — briefing, targeting, budget, creative direction, and performance — and brief and manage agency partners on larger campaigns when brought in for support. [15%]
• Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations for continuous improvement. Conduct A/B testing across email subject lines, content, landing pages, and calls-to-action to improve open rates, click-through, and conversion. Maintain accurate campaign documentation, reporting, and performance summaries for internal teams. [15%]
• Manage a detailed, cross-channel marketing content calendar aligned to the USP–NF release cycle. Schedule and publish social content using tools such as Hootsuite. Coordinate content reviews, approvals, and asset delivery across internal stakeholders. Operate as the marketing point of contact for USP–NF across Product Management and Customer Success — driving alignment on messaging, timing, and audience. [10%]

Who is USP Looking For?

• Bachelor’s degree in marketing, communications, or related field.
• 4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context.
• Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys.
• Proficiency with marketing automation platforms (e.g., Marketo), including list segmentation, dynamic content, and journey building.
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Marketo).
• Demonstrated experience marketing a subscription or renewable product — including renewal campaigns, retention motions, and lifecycle analytics.
• Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries.
• Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation.

Additional Desired Preferences

• Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment.

Supervisory Responsibilities

• None, this is an individual contributor role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Compensation

Base Salary Range: USD $86,860.00 – $110,026.00 annually.

Target Annual Bonus: % Varies based on level of role.

Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Job Category Sales & Marketing

Job Type Full-Time