Senior Digital Performance Strategist

Firegang Dental Marketing; United States; Remote; USD 60,000 - 65,000; Full time

Job summary

A digital marketing company is seeking a Senior Digital Performance Strategist to drive client success through data-driven performance strategies. The role is remote and requires expertise in digital marketing, particularly within the dental industry. Responsibilities include optimizing campaigns, collaborating with client teams, and supporting performance reporting. Ideal candidates will have strong analytical skills, experience with PPC and SEO strategies, and a Bachelor's degree in Marketing or Communications.

Benefits

PPO Health Benefits

401K Option with matching

Flexible PTO

100% Telecommute

Qualifications

• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Experience executing and managing PPC, SEO/SEM, and funnel strategies.
• Comfortable working in a fast-paced remote environment.

Responsibilities

• Analyze and optimize digital marketing campaigns focused on performance outcomes.
• Collaborate with the Client Success Management team to troubleshoot performance issues.
• Prepare and deliver performance reports and strategic updates.

Skills

Analytical mindset

PPC management

SEO/SEM execution

Marketing automation tools

Communication skills

Education

Bachelor's Degree in Marketing, Communications, or equivalent experience

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

Firegang Dental Marketing is a digital marketing company headquartered in Spokane, Washington that has been in business for over 10 years. Our clients are primarily dentists and our service packages include website design, paid ad management, SEO, analytics, copywriting, and more.

The Senior Digital Performance Strategist plays a critical role in driving client success through data-driven performance strategies with a focus on marketing automation, paid search, and conversion funnels. This role requires deep expertise in digital marketing, particularly in the dental industry, and strong cross-functional collaboration with our internal teams. You’ll serve as a key resource in optimizing client outcomes, innovating performance strategies, and supporting the development of internal processes and tools.

This is a remote position available to candidates located anywhere in the U.S .

Roles and Responsibilities

• Analyze and optimize digital marketing campaigns with a focus on performance outcomes, including PPC, SEO/SEM, marketing automation, and lead generation funnels
• Collaborate closely with our Client Success Management (CSM) team to troubleshoot performance issues, present wins, and support client renewals and upsell opportunities
• Use first-party data and industry trends to proactively identify performance risks and develop strategic action plans to meet client goals
• Break down advanced performance strategies into clear, client-friendly insights to support CSMs in performance reporting and client communication
• Assist with testing and rolling out new strategies, tools, and products that support team-wide innovation and client success
• Work with internal teams to document, refine, and improve marketing performance processes and best practices
• Support training and knowledge sharing across departments by contributing to internal enablement materials and strategy documentation
• Prepare and deliver performance reports and strategic updates on a mid-quarter and quarterly basis

Requirements

• Bachelor's Degree in Marketing, Communications, or equivalent experience
• Strong analytical mindset with the ability to translate complex data into actionable insights
• Experience executing and managing PPC, SEO/SEM, and funnel strategies
• Deep understanding of marketing automation tools and workflows (Go High Level, Twillo, etc. a plus)
• Proficient in Google Ads, Facebook Ads, and Google Analytics
• Familiarity with HTML/CSS is a plus
• Experience in A/B testing, results tracking, and performance summary
• Strong communication skills with the ability to clearly explain technical concepts to both internal stakeholders and clients
• Ability to work independently and cross-functionally with strong organizational and time management skills
• Comfortable working in a fast-paced remote environment
• Salary Base: $60,000–$65,000/year DOE
• PPO Health Benefits (medical/dental)
• 401K Option with matching
• Flexible PTO and Holiday Schedule
• 100% Telecommute

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.