Senior Digital Performance Marketing Manager, ITSG

GoTo; United States; Remote; USD 85,000 - 118,000; Full time

Job summary

A leading technology company is seeking a Senior Digital Performance Marketing Manager to drive growth for B2B SaaS IT products. The role involves managing paid media strategy and execution across various platforms with full budget control. Candidates should have 5-10 years of experience in B2B digital acquisition, showcasing strong results in revenue growth. The position offers a competitive salary between $85,500 to $118,000, along with comprehensive benefits including health insurance and flexible work arrangements.

Benefits

Comprehensive health benefits

Generous paid time off

Tuition reimbursement

Wellness programs

Qualifications

• 5–10 years hands-on experience driving B2B digital acquisition.
• Strong results in trial/pipeline/revenue growth.
• Experience improving landing pages and conversion rates.

Responsibilities

• Lead and optimize paid search and paid social campaigns.
• Manage multi-million-dollar budgets for maximum ROI.
• Analyze and communicate results with dashboards.

Skills

B2B digital acquisition

Paid media strategy

Analytics and optimization

Data-driven mindset

Tools

Google Ads

LinkedIn

Meta

GA4

Job description

Overview

Remote-centric, Eastern Time Zone preferred. Marketing at GoTo: Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. We leverage AI-driven insights and tools to power creative campaigns, connect with customers, and drive business growth. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.

In this Senior Digital Performance Marketing Manager role, you will drive acquisition and growth for our LogMeIn B2B SaaS IT products (Resolve, Rescue, Pro, Central, Miradore, GoToMyPC). Own paid media strategy and execution—paid search, display, paid social and affiliates—with full budget responsibility. Collaborate across marketing, web, analytics, and creative teams to deliver qualified demand and revenue. This position reports to our Sr. Director of Digital Growth Marketing.

Your Day to Day

As a Sr. Digital Performance Marketing Manager, you will be working on:

• Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands

• Manage multi-million-dollar budgets, media planning, forecasting, and pacing for maximum ROI

• Build and implement test-and-learn strategies, drive experimentation and optimization

• Analyze and communicate results with dashboards and clear recommendations

• Partner with integrated marketing, product marketing, web, and analytics to improve creative, conversion rates and end-to-end tracking

• Manage vendors/agencies and ensure compliance with privacy and brand standards

What We’re Looking For

As a Sr. Digital Performance Marketing Manager, your background will look like:

• 5–10 years hands-on experience driving B2B digital acquisition (search, paid social, display, affiliate) at scale

• Strong results in trial/pipeline/revenue growth and ROI improvement

• Platform expertise: Google Ads, SA360, Microsoft, DV360 or The Trade Desk, LinkedIn, Meta, Reddit and affiliate networks (Impact, optional)

• Data-driven mindset: advanced analytic and optimization skills; GA4, Looker/Tableau, Excel

• Experience improving creative, landing pages and conversion rates

What We Offer / Benefits

At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:

• Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs

• Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days

• Tuition and reading reimbursement programs to support your continuous learning and professional growth

• Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching

• Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed.

Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.

Annual Base Salary Range: $85,500.00 - $118,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.