Senior Digital Media Analyst

Gen; Mountain View (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading company in digital safety seeks a Senior Digital Media Analyst to leverage data insights for strategic decision-making. This hybrid role involves analyzing complex datasets and collaborating with teams to drive organizational growth. Join a diverse team committed to inclusivity and well-being, while enjoying benefits like health plans and professional development reimbursement.

Benefits

Health & Wellness Plans

401(k)

Paid Time Off

Professional Development Reimbursement

Wellness Stipends

Qualifications

• 5+ years in digital marketing analytics.
• Strong analytics background with statistical significance.

Responsibilities

• Analyze digital marketing data for growth opportunities.
• Develop understanding of business drivers and leverage insights.

Skills

Analytics

Communication

Problem-solving

Critical Thinking

Education

BA/BS in Mathematics

BA/BS in Statistics

BA/BS in Finance

BA/BS in Marketing

BA/BS in Economics

Tools

Tableau

Excel

SQL

Job description

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Who Are We?

We're a global leader in digital safety, committed to ensuring secure navigation of the digital world. Our family of brands includes Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, protecting over 500 million people worldwide. We value inclusivity, well-being, and authenticity, fostering a workplace where everyone can thrive. Join #TeamGen to make an impact.

How We Work?

Our hybrid work style combines face-to-face interactions with flexibility, allowing for creative conversations, meaningful meetings, quick decisions, and relationship building. Candidates must be able to commute to our hybrid locations in New York City, Tempe, AZ, Mountain View, CA, Plano, TX, or Ashburn, VA.

Mission and Goals

We seek a skilled Senior Digital Media Analyst to leverage data insights for decision-making and strategy optimization in digital media. Reporting to the VP of Publisher Partnerships and Media, you will analyze complex datasets, identify actionable insights, and recommend improvements to drive organizational growth.

Objectives

1. Develop a comprehensive understanding of business drivers and leverage insights to achieve goals.
2. Aggregate key performance data, KPIs, and operational datasets.
3. Design and maintain models with Data Engineering, Data Product, and Media Teams.
4. Analyze digital marketing data to identify patterns and opportunities for growth and optimization.
5. Use statistical methods and data visualization to support business cases and collaborate with Data Science teams.
6. Share insights and strategic recommendations with measurable business impact.
7. Partner with Yield and Data Science teams to improve KPIs through decision-making insights.
8. Collaborate with Data Engineering and Analytics to improve data access and accuracy.
9. Adapt quickly to high-priority projects and changing needs.
10. Build strong relationships with colleagues and stakeholders to align priorities and strategies.

Competencies

• 5+ years in digital marketing analytics within digital advertising/marketing/media companies.
• Strong analytics background, familiar with statistical significance and data modeling.
• BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or related fields; MBA is a plus.
• Proficiency in BI tools like Tableau, Excel, SQL.
• Excellent communication skills for technical and non-technical audiences.
• Problem-solving, critical thinking, and solutions-oriented mindset.

Benefits

Our benefits include health & wellness plans, 401(k), paid time off, professional development reimbursement, wellness stipends, and additional perks. We are committed to diversity, equity, and inclusion, and do not discriminate based on protected characteristics. Applicants should be eligible for U.S. export regulations and employment decisions are merit-based.