Senior Digital Marketing Manager

SmartRecruiters, Inc.; Boston (MA); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Flywire is seeking a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy across education, travel, B2B and healthcare verticals. You will drive AI-driven discovery, SEO/SEM, and website performance to influence how buyers research and engage with Flywire.

You’ll partner across teams to optimize paid media, content, and conversion, while building repeatable AI-enabled workflows and frameworks to measure impact and revenue growth.

Qualifications

• 7+ years of experience in digital marketing, growth marketing or related field.
• Strong expertise in SEO, SEM, web optimization and digital acquisition.
• Deep understanding of how AI and LLMs are changing search, content discovery and buyer behavior.
• Experience with AEO, GEO and optimization for generative search experiences.

Responsibilities

• Own Flywire’s global digital marketing strategy across organic and paid channels, AI-driven discovery and web performance.
• Evolve SEO and implement AEO/GEO strategies to surface content in AI-powered search experiences.
• Collaborate with content, product marketing and demand generation to build high-performing digital experiences.
• Lead measurement framework across SEO, paid media, web, conversion and AI discovery; translate data into actionable insights.
• Stay ahead of AI and marketing tech trends and pilot AI-enabled workflows to scale marketing.

Skills

SEO

SEM

Web optimization

AI & LLMs

AEO & GEO

Paid media

Analytics

Cross-functional collaboration

Job description

Are you ready to trade your job for a journey? Become a FlyMate!

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you!

Who we are:
Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 5,300 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,400 global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

Job Description

The opportunity

Flywire is looking for a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy and help shape how customers discover, understand and engage with Flywire across digital channels.
Digital discovery is changing quickly, with buyers increasingly turning to AI-powered search, large language models, social platforms and other digital experiences to research problems, evaluate vendors and make decisions.
This role will help ensure Flywire shows up wherever those conversations are happening.
Working across Flywire’s global verticals, including Education, Travel, B2B & Healthcare, this role will own key areas of digital acquisition, search, AI-driven discovery, website performance and conversion. They will combine strong digital marketing fundamentals with strong experience in emerging technologies, including AI, LLMs, AEO and GEO.
This is a senior individual contributor role for someone who can set strategy, get hands‑on in the work, and partner across teams to drive measurable results.

What You’ll Do
Own Digital Growth & Discovery

• Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels
• Evolve Flywire’s SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiences
• Monitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programs
• Identify new channels and opportunities to increase awareness, engagement and qualified demand

Drive Website Performance & Conversion

• Own the performance of Flywire’s website(s) as a critical acquisition and conversion channel
• Partner with content, product marketing and demand generation teams to create high-performing digital experiences
• Improve conversion through testing, personalization, audience segmentation and journey optimization
• Use behavioral and performance data to identify friction and improve how prospects move from discovery to engagement
• Ensure our digital experience reflects how modern B2B buyers research and evaluate Flywire

Build AI Into How We Market

• Identify practical ways to use AI to improve digital marketing performance, productivity and speed
• Test and operationalize AI tools across search, content optimization, audience research, campaign development, personalization and analytics
• Build repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standards
• Help teams understand how AI is changing buyer behavior and what that means for how we create, structure and distribute content
• Stay ahead of emerging AI, LLM and marketing technologies and determine what is worth testing, adopting or ignoring

Optimize Performance Marketing

• Partner with demand generation teams to optimize paid search, paid social, retargeting and other digital programs
• Improve campaign performance through audience strategy, testing, landing-page optimization and disciplined measurement
• Connect digital activity to pipeline, revenue and commercial outcomes, not just traffic and engagement
• Use performance data to recommend where Flywire should invest, optimize or pull back

Measure What Matters

• Build a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion and AI discovery
• Track how Flywire’s brand and content perform across traditional search engines and emerging AI platforms
• Develop clear reporting that connects digital performance to business outcomes
• Use experimentation, attribution and funnel analysis to understand what is working and where we can improve
• Turn data into clear recommendations and actions for Marketing leadership and cross-functional partners
• Work closely with marketing, product marketing, commercial and GTM teams
• Bring digital expertise into major campaigns, product launches and go-to-market programs
• Help teams think differently about how content should be structured and distributed for both human audiences and AI-driven discovery
• Serve as a subject matter expert on emerging digital trends and translate them into practical actions for the business

Qualifications

Here’s what we’re looking for

• 7+ years of experience in digital marketing, growth marketing, performance marketing or a related field
• Deep experience across SEO, SEM, web optimization and digital acquisition
• Strong understanding of how AI and LLMs are changing search, content discovery and buyer behavior
• Experience with and strong working knowledge of, AEO, GEO and optimization for generative search experiences
• Hands‑on experience using AI tools to improve marketing workflows, analysis, content or campaign performance
• Strong understanding of website conversion, landing-page optimization, experimentation and digital customer journeys
• Experience managing and optimizing paid media programs
• Strong analytical skills and comfort working across web analytics, search data, funnel metrics and revenue performance
• Ability to turn complex data into clear insights and recommendations
• Strong ownership mentality and the ability to move from strategy into execution
• Curiosity and a willingness to experiment, learn quickly and challenge traditional approaches
• Strong cross-functional collaborator who can influence stakeholders and move work forward without direct authority
• Comfortable operating in a fast-moving environment where the playbook is still being written

What Will Make You Stand Out

• Experience building an AEO/GEO or AI-search strategy from the ground up
• Experience measuring brand visibility and citation across LLMs and generative search platforms
• Experience with AI-enabled personalization, content optimization or marketing automation
• Strong understanding of B2B buying journeys and enterprise demand generation
• Experience working across multiple products, audiences or global markets
• A track record of testing emerging technologies and turning successful experiments into scalable programs

Additional Information

We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.

Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law.

The US base salary range for this full-time position is $110,000-$135,000 and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.

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