Senior Digital Marketing Freelancer

Godfrey; Lancaster (Lancaster County); Hybrid; USD 55,000 - 124,000; Part time

Job summary

Godfrey is seeking experienced digital marketing freelancers to support our B2B client programs. This is not a full-time position; we’re looking for freelance support on an as-needed, project basis during periods of increased client workloads.

Projects may include developing marketing plans, launching and optimizing paid search, paid social, and programmatic campaigns, SEO, marketing automation, and analytics.

Qualifications

• Senior-level digital marketing with multi-channel B2B program management.
• Technical SEO with Screaming Frog, SEMrush, and Google Search Console; fixes for 301 redirects, canonical/hreflang, structured data.
• Paid search, paid social, and programmatic advertising on Google Ads, LinkedIn, Meta, and DSPs.
• Analytics, marketing automation and CRM experience with Google Analytics, HubSpot, Marketo or Salesforce.
• Strong analytical skills to translate performance data into actionable recommendations.
• Ability to work independently while collaborating with agency teams.
• Excellent communication skills and ability to present strategies to clients.
• Experience as an independent freelancer with agencies/B2B.
• EIN or LLC and willingness to sign Godfrey's Independent Contractor Agreement.

Responsibilities

• Develop digital marketing plans aligned with client business goals.
• Build, launch, and optimize paid search, paid social and programmatic campaigns.
• Support SEO initiatives, including keyword research, technical SEO, on-page optimization, and site performance improvements.
• Develop and execute marketing automation programs that support lead generation and nurturing.
• Analyze campaign performance, identify opportunities for improvement, and recommend optimizations.
• Develop performance reports and share insights with internal teams and clients.

Skills

Senior digital marketing

Multi-channel B2B

Independent freelancer

Strong communication

Tools

Screaming Frog

SEMrush

Google Search Console

Google Analytics

HubSpot

Marketo

Salesforce

Job description

Godfrey is looking for experienced digital marketing freelancers to support our team on B2B client programs. This is not an open full-time position. We're looking for freelance support on an as-needed, project basis during periods of increased client workloads.

What You Would Support:

Depending on project needs, freelance assignments may include:

• Developing digital marketing plans that align with client business goals.
• Building, launching, and optimizing paid search, paid social and programmatic campaigns.
• Supporting SEO initiatives, including keyword research, technical SEO, on-page optimization, and website performance improvements.
• Developing and executing marketing automation programs that support lead generation and nurturing.
• Analyzing campaign performance, identifying opportunities for improvement, and recommending optimizations.
• Developing performance reports and sharing insights and recommendations with our internal teams and clients.

What We’re Looking For:

• Senior-level digital marketing experience with a strong track record of managing multi-channel B2B programs.
• Deep expertise in technical SEO, using tools like Screaming Frog, SEMrush, and Google Search Console to diagnose crawling, indexing, and ranking issues, and implementing fixes to 301 redirects, canonical and target="_blank" hreflang tags, structured data, and other technical elements to improve SEO and AI search visibility.
• Deep expertise in paid search, paid social, and programmatic advertising, building and optimizing campaigns using platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and DSPs such as Basis or The Trade Desk.
• Experience with analytics, marketing automation and CRM platforms such as Google Analytics, HubSpot, Marketo, or Salesforce.
• Strong analytical skills and the ability to translate performance data into actionable recommendations.
• Ability to work independently while collaborating effectively with agency teams.
• Excellent communication skills, including the ability to present strategies and recommendations to clients.
• Previous experience working as an independent freelancer with agencies and/or B2B companies.
• An EIN or LLC and willingness to sign Godfrey's Independent Contractor Agreement.

Attachments (1)

Godfrey_Senior_Digital_Marketing_Freelancer.pdf