Senior Digital Marketing Analytics Professional

Humana Inc; United States; A distancia; USD 86.000 - 119.000; Jornada completa

Descripción de la vacante

Humana Inc in the United States is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. You will support lifecycle campaigns, content optimization, audience segmentation, and performance reporting within an AGILE setting.

The role requires 4+ years of digital marketing experience, strong analytics, and cross-functional collaboration.

Formación

• 4+ years of digital marketing experience, with focus on owned channels.
• Strong understanding of SEO, content strategy, digital attribution, and user experience.
• Experience working in agile environments and cross-functional teams.

Responsabilidades

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social.
• Support acquisition website authoring needs across properties and testing agenda.
• Support digital owned performance tracking and assist with inputs for business listings.
• Develop audience-first campaigns that drive engagement, conversion, and retention.
• Ensure digital content reflects brand voice and complies with standards.
• Coordinate with internal teams and external agencies for cohesive execution.

Conocimientos

Digital marketing

SEO

Content strategy

Digital attribution

User experience

Agile

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Descripción del empleo

Become a part of our caring community CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports digital lifecycle campaign development, content and website optimization, audience segmentation, performance measurement, and reporting while partnering with creative, analytics, brand, agencies, and other cross-functional teams. The ideal candidate has 4+ years of digital marketing experience, strong analytical and project management skills, and experience working in agile environments; healthcare marketing experience is preferred. Become a part of our caring community and help us put health first. At CenterWell, we’re transforming healthcare by delivering integrated, personalized experiences that put patients at the center of care. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, mail order, and retail, we’re committed to whole-person wellness: physical, emotional, and social. We’re seeking a strategic digital marketing associate to help elevate CenterWell’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital you’ll own and execute digital strategies across key owned channels—website, email, SMS, and organic social to drive awareness, engagement, and trust. This role is ideal for a digitally fluent, performance-driven marketer who thrives in an AGILE, fast-paced environment and is passionate about creating meaningful digital experiences for seniors and caregivers.

Role Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention
• Ensure digital efforts are aligned with brand, business, and growth objectives
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
• Support organic social media planning and execution to foster community engagement
• Ensure all digital content reflects brand voice, values, and meets compliance standards
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
• Liaise with external agencies and vendors to support digital initiatives
• Coordinate cross-functional efforts to ensure timely and high-quality delivery
• Monitor KPIs across owned channels and compile performance reports
• Use consumer insights and performance data to inform strategy and ongoing optimization
• Report campaign results and business impact to key stakeholders
• Use your skills to make an impact

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital marketing, with a focus on owned channels
• Strong understanding of SEO, content strategy, digital attribution, and user experience
• Proven success in developing and optimizing digital strategies across email, SEO, website, and social
• Experience working in agile PODs and applying agile principles to campaign development
• Strong analytical, communication, and project management skills
• Results-oriented leader with a passion for data-driven decision-making
• Skilled in agile environments and cross-functional collaboration
• Excellent communication and stakeholder engagement abilities

Preferred Qualifications

• Master’s degree or MBA
• Experience in healthcare, senior services, or multi-site operations
• Familiarity with omnichannel marketing and audience segmentation
• Knowledge of HIPAA compliance and healthcare marketing regulations

Additional Information

This position operates on Eastern Standard Time (EST) hours.

This position may require up to 10% travel.

Work from Home Requirements

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

$86,300 - $118,700 per year

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-23-2026

About us

Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.