Senior Digital Investment Strategist

Wpp; Los Angeles (CA); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Retirement plans

Paid time off

Job summary

WPP is the trusted growth partner for leading brands, blending data, talent, and partnerships through the WPP Open platform. The Senior Investment Associate will manage day-to-day digital spend for assigned clients, develop media recommendations with the Investment Team, and drive campaign performance from planning through delivery across major vendors.

You will coordinate with Planning and Analytics, ensure timely execution, and maintain budgets and KPIs.

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 1+ years of prior digital investment experience required
• Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers
• Foster camaraderie within the Investment team and with all key stakeholders they support
• Provide guidance to team members and nurture/promote team environment
• Train employees on tools and best practices
• Be capable of working successfully within a team as well as independently
• Thorough understanding of the media landscape and fast-moving digital trends
• Strong quantitative and analytical/results-oriented skills
• Excellent verbal and written communication skills
• Ability to work in a team environment that promotes collaboration
• Adept at communicating effectively across all levels
• Ability to multi-task, work successfully with teams, and work under pressure
• Excellent time-management and follow-through skills
• Advanced proficiency in Excel with intermediate PowerPoint skills

Responsibilities

• Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
• Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
• Develop tactical buy with larger Investment team
• Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)
• Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
• Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
• Create Partner POVs
• Keep current on partner and marketplace innovations, ad models, and technologies
• Proactive in following up on client team requests with a key awareness of client deadlines
• Collaborate with Analytics to identify and activate buy optimizations
• Manage monthly billing
• Maintain communication with Planning team to ensure timely delivery of requests
• Collaborate with the media team members to resolve media billing issues
• Help develop and attend media recommendation presentations

Skills

Communication skills

Team collaboration

Analytical thinking

Time management

Relationship building

Attention to detail

Education

Bachelor’s degree in advertising, marketing, business administration, and communications

Tools

Excel

PowerPoint

Job description

WPP is the trusted growth partner for leading brands, blending data, talent, and partnerships through the WPP Open platform. The Senior Investment Associate will manage day-to-day digital spend for assigned clients, develop media recommendations with the Investment Team, and drive campaign performance from planning through delivery across major vendors.

You will coordinate with Planning and Analytics, ensure timely execution, and maintain budgets and KPIs.