Position Overview
The Senior Digital Designer will play a key role in developing high-quality, on-brand digital assets across eCommerce, retail, advertising, email, and digital marketing channels. This is a hands-on production and design role ideal for a highly skilled designer who can take creative direction, develop thoughtful design solutions, and independently execute multiple projects in a fast-paced, multi-brand environment. The ideal candidate has a strong eye for design, typography, visual storytelling, and digital best practices, with experience creating compelling, conversion-focused creative for beauty, personal care, or consumer packaged goods (CPG) brands.
Key Responsibilities
eCommerce & Digital Retail
- Design and produce product detail page (PDP) assets, including product imagery, feature/benefit graphics, infographics, and supporting visual content.
- Develop below-the-fold (BTF) content that communicates product benefits, usage instructions, and brand storytelling.
- Create and update digital storefront assets for Amazon, Walmart, Target, and other retail/eCommerce platforms.
- Adapt and optimize creative to meet retailer-specific guidelines, dimensions, and requirements.
- Maintain visual consistency across product listings, brand stores, and digital shopping experiences.
Digital Marketing & Paid Media
- Design engaging paid advertising assets for Meta, Google, TikTok, display, and other digital channels.
- Develop static and motion-ready creative concepts that support awareness, engagement, and conversion.
- Create multiple versions, sizes, and variations of campaign assets for different channels and audiences.
- Collaborate with Marketing and eCommerce teams to translate campaign briefs into effective visual communications.
Email & Website Creative
- Design promotional emails, product launches, and campaign-related email graphics.
- Create website banners, landing-page graphics, homepage updates, and supporting digital content.
- Support seasonal promotions, product launches, and ongoing digital marketing initiatives.
- Adapt existing campaign creative across multiple digital touchpoints.
Creative Execution & Brand Consistency
- Work across multiple Developlus brands, each with a distinct visual identity, tone, and target audience.
- Translate creative briefs, brand guidelines, and established campaign direction into polished final assets.
- Collaborate with the Creative Director, internal designers, Brand Marketing, and eCommerce teams.
- Leverage existing photography, product renders, brand assets, and campaign materials to create cohesive digital executions.
- Incorporate feedback efficiently while maintaining creative quality and attention to detail.
- Prepare organized, accurate, production-ready files for handoff and implementation.
- Manage multiple concurrent assignments while meeting established deadlines.