Senior Digital Content Specialist - New Orleans

Ochsner Health; New Orleans (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

Ochsner Health in New Orleans is seeking a digital content marketer to lead the implementation and optimization of content marketing initiatives. This role manages Thought Leader and Brand Ambassador programs, crafts web content, drafts social media posts and short-form videos, and analyzes user behavior to boost online performance.

In-person attendance at trainings and events is required in the New Orleans area.

Job description

Exceptional care starts with exceptional people.

For us, this is more than a job- it's a calling. It's waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.

This job oversees the implementation and optimization of digital content marketing initiatives. This job manages Thought Leader and Brand Ambassador programs, drives online content strategy for the programs and collaborates with executive-level leaders on thought leadership content and social presence. The role drafts, builds and edits web content; drafts and posts social media posts and short-form videos; moderates and manages social media channels; tracks analytics and user behavior; supports system brand and online marketing initiatives; supports system service-line web, social media and discoverability; participates in the strategic planning process for clients; and assists or oversees special projects and initiatives. The individual must live in New Orleans or the greater New Orleans area as in-person attendance at trainings, meetings and events is required.

Job Description

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.

Education

Required - Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required - 5 years of experience in web management and content creation.

Preferred - 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Preferred - 5 years experience creating and managing content for social media channels such as Facebook, Instagram and LinkedIn. LinkedIn experience is ideal.

Knowledge Skills and Abilities (KSAs)

• • Experience ghost-writing for C-suite executives and other physician and department thought leaders
  • Expertise with major social channels including LinkedIn, Facebook, Instagram, TikTok and X and their analytics capabilities.
  • Strong writing and editing skills and knowledge of Associated Press (AP) style.
  • Experience with social scheduling tools (Sprout Social, Hootsuite, etc.)
  • Experience with search engine and answer engine optimization (SEO and GEO/AEO) tools (Moz, SemRush, Brightedge, etc.)
  • Experience filming and editing short-form videos for social media
  • Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.
  • High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
  • Advanced project management and organizational skills.
  • Strong analytical skills and ability to use logic to formulate solutions to problems.
  • Knowledge of user experience (UX)/user interface (UI) design and search engine optimization to produce accurate, high-quality work.
  • Strong people skills - ability to collaborate with others, take feedback and propose solutions.

Job Duties

• • Manages Thought Leader and Brand Ambassador programs, including in-person trainings and events for program participants
  • Drives online content strategy in areas of focus to increase digital engagement and online performance across multiple channels and provide measurable marketing return on investment.
  • Drafts, edits and proofreads online marketing materials, including copy and short-form video for website, social media and blog while maintaining consistency with brand or sub-branding guidelines.
  • Manages LinkedIn and other social media channels
  • Partners and aligns with Communications team on Thought Leadership program
  • Collaborates with brand, design and video teams and/or manages external vendor partners on creative ideas and design options, functionality, implementation and content within brand guidelines.
  • Analyzes data and user behavior and tracks outcomes to determine marketing impact and improve online user experience to deliver return on investment (ROI) and report out insights to leadership and internal stakeholders.
  • Participates in the strategic planning process for clients and assists or oversees projects, web builds, video editing, social media campaigns, email marketing and advertising tracking.
  • Manages special web projects and initiatives to improve user experience, speed and technology of web platforms.
  • Performs other related duties as required.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

Medium Work - Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work. Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible. NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, and Washington D.C.

Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Ochsner is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any legally protected class, including protected veterans and individuals with disabilities.