Senior Digital Content Manager

Morgan, Lewis & Bockius LLP; Philadelphia (Philadelphia County); Híbrido; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Morgan, Lewis & Bockius LLP, a leading global law firm, is seeking a Senior Digital Content Manager. The role leads the Digital Content/Web Content team, shaping strategies to improve brand, thought leadership, and content performance across global platforms.

The position emphasizes audience-centered content, accessibility, and SEO, with governance, standards, and lifecycle management. A hybrid in-office presence is preferred, with options for New York or Philadelphia offices.

Formación

• No formal qualifications listed in the ad.

Responsabilidades

• Own global digital content strategy, operating model, and multiyear roadmap.
• Translate priorities into actionable content plans for brand, practice areas, and reputation.
• Lead content strategy for websites, campaigns, resource centers, blogs, and emerging platforms.
• Generate original content ideas and editorial series responsive to issues and audience interests.
• Define audience, journey, channel, editorial, and conversion strategies for priority digital experiences.
• Identify content gaps and market opportunities and advise stakeholders on balance of value, timeliness, and branding.

Descripción del empleo

Morgan, Lewis & Bockius LLP, one of the world's leading global law firms with offices in strategic hubs of commerce, law, and government across North America, Asia, Europe, and the Middle East, is seeking to hire a global Senior Digital Content Manager. Reporting to the Senior Digital Marketing Manager, the Senior Digital Content Manager will serve as the firm's functional lead for digital content, leading the strategy, governance, operations, and performance of content across the firm's digital platforms, with primary responsibility for the firm's global websites. This role will ensure digital content is audience-centered, accessible, discoverable, and aligned with the firm's brand, business priorities, and organic growth objectives.

Applying a newsroom approach, the Senior Digital Content Manager will identify emerging issues, content trends, audience interests, and timely opportunities to develop original editorial ideas and creative approaches for presenting complex topics. Working closely with teams across the firm, this role will shape strategies that increase brand awareness, strengthen thought-leadership positioning, and extend the reach and impact of the firm's content while advising stakeholders on content strategy, user experience, search visibility, and emerging digital discovery practices.

The Senior Digital Content Manager will lead the Digital Content/Web Content team and external resources and oversee the planning, development, optimization, maintenance, and lifecycle management of digital content. This role will establish standards, workflows, editorial priorities, and performance measures while providing direction, coaching, and professional development to the team. The individual is expected to maintain current knowledge of evolving digital content, search, accessibility, analytics, and AI/GPT practices and guide the responsible adoption of these capabilities across the Digital Content/Web Content function through training, professional development, and knowledge sharing.

Maintaining an in-office presence is important to delivering our services through an integrated and collaborative work culture. This position can be resident in our New York or Philadelphia office and follows a hybrid three (3) days per week in-office working arrangement.

What you'll do:

Content Strategy and Editorial Development

• Own the firm's global digital content strategy, operating model, and multiyear roadmap.

• Translate business, brand, practice, industry, recruiting, and reputation priorities into actionable content plans.

• Lead content strategy for websites, campaigns, resource centers, blogs, landing pages, and emerging digital platforms.

• Generate and advance original content ideas, editorial series, and creative approaches that respond to emerging issues, audience interests, and timely opportunities.

• Define audience, journey, channel, editorial, and conversion strategies for priority digital experiences.

• Identify content gaps and market opportunities and advise stakeholders on approaches that balance audience value, timeliness, brand distinction, and firm objectives.

Content Governance and Operations

• Own global content governance, editorial standards, quality controls, and decision rights.

• Establish and manage processes for content intake, prioritization, approval, publishing, maintenance, archival, and retirement, including service levels, production priorities, and quality expectations.

• Direct content architecture, taxonomy, metadata, tagging, templates, and internal-linking standards.

• Oversee content audits and lifecycle programs that improve accuracy, consistency, accessibility, and relevance.