Digital Content Strategist - Editorial & SEO (Hybrid)

Morgan, Lewis & Bockius LLP; New York (NY); Hybrid; USD 78,000 - 125,000; Full time

Job summary

Morgan, Lewis & Bockius LLP, a leading global law firm, seeks a Digital Content Specialist to join our Digital Marketing team in New York. You will develop, optimize, and govern content across the firm’s global websites, applying a newsroom mindset to translate complex legal topics into engaging, accessible digital experiences.

Reporting to the Senior Manager of Digital Content, you’ll collaborate with UX, web development, analytics, and practice groups, support localization, ensure

Qualifications

• Bachelor's degree or equivalent with 5+ years in digital content, digital marketing, or related field.
• Proven ability to write, edit, and optimize content for complex websites.
• Strong SEO knowledge, metadata, internal linking, and content authority.
• Experience with Sitecore CMS and analytics tools (GA4, GSC).
• Familiarity with Jira and Figma; knowledge of WCAG and taxonomy.
• Experience with digital content across global platforms and professional services is preferred.

Responsibilities

• Support global digital content strategy across websites, campaigns, blogs, and resources.
• Write, edit, and translate topics into clear, audience-focused content.
• Develop briefs, headlines, metadata, and page structures aligned with brand.
• Collaborate with Web Content team on planning, publishing, and optimization.
• Review content for accuracy, accessibility, and governance standards.
• Support localization and regional adaptation across platforms.
• Monitor SEO and content performance and inform improvements.
• Contribute to dashboards and content audits.

Skills

Editorial writing

Content strategy

SEO knowledge

Project management

Communication skills

Education

Bachelor's degree or equivalent

Tools

Sitecore

GA4

Google Search Console

Semrush

Siteimprove

Jira

Figma

Job description

Morgan, Lewis & Bockius LLP, a leading global law firm, seeks a Digital Content Specialist to join our Digital Marketing team in New York. You will develop, optimize, and govern content across the firm’s global websites, applying a newsroom mindset to translate complex legal topics into engaging, accessible digital experiences.

Reporting to the Senior Manager of Digital Content, you’ll collaborate with UX, web development, analytics, and practice groups, support localization, ensure