Senior Digital Content Management Partner

Citizens Bank; United States; Hybrid; USD 80,000 - 133,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

Retirement benefits

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens Bank is seeking a Digital Content Strategist to lead multi-channel campaign strategies. This role requires 5-7 years of experience in digital content, content marketing, or social media strategy, and a strong background in SEO and content development. The position offers a hybrid work schedule in Boston, New York, or Pittsburgh. Competitive compensation includes a salary range of $80,000-$133,000 plus a bonus opportunity, comprehensive benefits, and paid time off exceeding local mandates.

Qualifications

• 5-7 years of experience in digital content, content marketing, or social media strategy.
• Proven experience leading integrated, multi-channel campaigns.
• Strong background in content strategy, editorial planning, and SEO.

Responsibilities

• Lead development of integrated campaign strategies across business priorities.
• Translate business goals into messaging frameworks and content plans.
• Partner with creative teams to execute campaigns end-to-end.

Skills

Digital content strategy

Content marketing

Social media strategy

SEO

Cross-functional team collaboration

Analytical skills

Project management

Education

Bachelor's Degree or equivalent work experience

Tools

Adobe Analytics

Job description

Responsibilities

• Lead development of integrated, multi-channel campaign strategies across business priorities, seasonal moments, and real-time relevance opportunities
• Translate business goals into messaging frameworks, content plans, and activation strategies across owned, social, and partner channels
• Partner with marketing, social, paid media, and creative teams to execute campaigns end-to-end
• Develop and guide social-first content strategies aligned to student audience behaviors and platform best practices
• Lead audience-first content strategy and editorial planning across the student journey
• Ensure content aligns to SEO best practices, customer needs, and financial education priorities
• Identify opportunities to evolve content into reusable, modular components to support scale and personalization
• Support optimization of content for both traditional search and emerging LLM-driven discovery
• Act as a central partner across pods and business lines to ensure content consistency across distributed teams and channels
• Monitor and report on performance using KPIs such as app starts, conversions, and engagement metrics
• Leverage analytics insights to inform campaign optimization and future content strategies
• Ensure all content meets legal, risk, and compliance requirements and supports audit readiness
• Support and improve content workflows, campaign planning processes, and cross-team coordination
• Supports project management/coordination roles as needed and additional responsibilities as assigned by the AVP, Consumer Digital Content Manager

Qualifications

• 5-7 years of experience in digital content, content marketing, or social media strategy
• Proven experience leading integrated, multi-channel campaigns
• Experience working in cross-functional, matrixed environments
• Strong background in content strategy, editorial planning, and SEO
• Experience with social media strategy and platform-specific content development
• Familiarity with digital analytics tools such as Adobe Analytics
• Ability to translate performance data into actionable insights
• Strong collaboration and stakeholder management skills
• Experience in financial services or a regulated industry preferred
• Familiarity with modular content, personalization strategies, and emerging AI/LLM trends a plus
• Vendor/agency management experience a plus
• Ability to work in fast paced environment and successfully manage multiple large projects at once

Education

Bachelor's Degree or equivalent work experience.

Hours and Schedule

Hours: 40

Schedule Monday-Friday 8-5 Hybrid in Boston MA, New York, NY, or Pittsburgh, PA office 4 days 1 day remote

Pay Transparency

The salary range for this position is $80,000-$133,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.