Senior Digital Asset Management & Brand Operations Lead

Veriipro; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Veriipro seeks an experienced professional to own core DAM capabilities, including asset ingestion, taxonomy strategy, rights management, and end-to-end governance for digital assets across the organization.

You will lead brand onboarding initiatives, establish standardized onboarding playbooks, deliver training, and measure adoption to ensure high engagement across brand teams. A hands-on Product Manager mindset will drive efficient collaboration with creative, technical, and vendor partners.

Qualifications

• Hands-on experience configuring, implementing, or managing DAM platforms such as Aprimo, Orange Logic, or AEM Assets.
• Deep understanding of metadata taxonomy, DRM, file formats, search optimization, and creative asset workflows.
• Proven track record as a hands-on Product Manager or Consultant driving execution across diverse teams.

Responsibilities

• Own core DAM capabilities including asset ingestion, taxonomy/metadata strategy, rights management, and end-to-end lifecycle governance.
• Lead brand onboarding and change management, deliver training, and track adoption metrics to ensure high user engagement.
• Map, design, and streamline business processes supporting creative asset workflows and platform integrations (PIM, CMS, Creative Cloud).
• Act as central liaison between business stakeholders, creative operations, external vendors, and SI delivery teams to translate requirements into backlog items and roadmaps.

Skills

DAM platforms

Content management

Product leadership

Job description

Veriipro seeks an experienced professional to own core DAM capabilities, including asset ingestion, taxonomy strategy, rights management, and end-to-end governance for digital assets across the organization.

You will lead brand onboarding initiatives, establish standardized onboarding playbooks, deliver training, and measure adoption to ensure high engagement across brand teams. A hands-on Product Manager mindset will drive efficient collaboration with creative, technical, and vendor partners.