Senior Digital Analytics & Web Insights Analyst

Infojini Inc; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

A technology consulting firm based in New York seeks a Senior Digital Data Analyst with over 3 years of experience in digital analytics. Responsibilities include tracking user journeys, conducting A/B tests, and analyzing data to inform marketing strategies. The ideal candidate should be proficient in Google Analytics and possess strong communication skills. A degree in a quantitative field is preferred. This is an exciting opportunity to work in a dynamic, entrepreneurial environment with a focus on data-driven decision-making.

Qualifications

• 3+ years of experience in digital analytics with a web analytics suite.
• Ability to present in business and client meetings.
• Proficiency in software like Microsoft Excel and statistical software.

Responsibilities

• Track user journeys through various channels.
• Conduct A/B testing to optimize marketing strategies.
• Analyze quantitative and qualitative research to connect findings to business needs.

Skills

Digital analytics

Storytelling with data

Statistical analysis

Strong communication skills

Multitasking

Education

Degree in a quantitative field

Tools

Google Analytics

Microsoft Excel

SPSS

SAS

R or Python

Job description

A technology consulting firm based in New York seeks a Senior Digital Data Analyst with over 3 years of experience in digital analytics. Responsibilities include tracking user journeys, conducting A/B tests, and analyzing data to inform marketing strategies. The ideal candidate should be proficient in Google Analytics and possess strong communication skills. A degree in a quantitative field is preferred. This is an exciting opportunity to work in a dynamic, entrepreneurial environment with a focus on data-driven decision-making.