Senior Digital Analyst – CRO and Optimisation

Air New Zealand Limited; Greenlawn (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Senior Digital Analyst, where your passion for data and customer experience will drive innovation. In this role, you'll leverage your expertise in digital analytics and CRO to enhance user interactions and optimize performance across digital channels. Collaborate with cross-functional teams to implement advanced tracking strategies and utilize AI-driven insights to elevate the analytics function. This is an exciting opportunity to make a significant impact in a dynamic environment that values diversity and inclusion, while shaping the future of digital experiences in the airline industry.

Qualifications

• 5+ years in digital analytics or CRO roles, ideally in eCommerce.
• Advanced knowledge of GA4, BigQuery, GTM, and A/B testing platforms.
• Exceptional communicator and data storyteller.

Responsibilities

• Lead implementation and optimisation of GA4 and Google Tag Manager.
• Design and analyse A/B and multivariate tests.
• Collaborate with UX and design teams to optimise user journeys.

Skills

Digital Analytics

CRO Strategy

SQL

A/B Testing

GA4

Google Tag Manager

Data Storytelling

AI-driven Analytics

Education

Bachelor's Degree in a related field

Tools

BigQuery

Looker Studio

Optimizely

Adobe Target

Job description

Kia ora!

Are you passionate about data, customer experience, and continuous improvement? Join Air New Zealand as a Senior Digital Analyst – CRO & Optimisation and help shape our future to become the world’s leading digital airline. This role combines deep analytics expertise with a strong commercial and customer focus, using experimentation and AI-driven insights to optimise digital experiences and drive business performance.

Embedded in a cross-functional squad, you’ll play a key role in accelerating a data-led culture and enabling strategic decisions through actionable insights and rigorous testing.

Key Responsibilities

Digital Analytics

• Lead the implementation and optimisation of GA4, Google Tag Manager, and scalable tagging strategies.

• Develop complex SQL queries across large datasets in BigQuery; create views for stakeholder dashboards and performance reporting.

• Build dashboards in Looker Studio (or similar) to deliver real-time visibility into digital performance and experiments.

• Ensure data quality and compliance through routine audits, robust dataLayer architecture, and privacy-first practices.

• Stay ahead of AI-powered analytics techniques and recommend tools or methods that elevate the analytics function.

CRO & Experimentation

• Evolve the CRO strategy across Air New Zealand’s digital channels.

• Design and analyse A/B and multivariate tests using platforms such as Optimizely or Adobe Target.

• Collaborate with UX, design, and product teams to test and optimise key user journeys, content, and interface elements.

• Translate data into hypotheses, build structured test roadmaps, and integrate CRO performance into wider business reporting.

• Educate teams across Commercial, Customer, and Loyalty on experimentation practices and data interpretation.

Qualifications & Experience

• 5+ years in digital analytics or CRO roles, ideally within eCommerce or performance-focused environments.

• Proven success using experimentation to grow conversions or other key metrics.

• Advanced knowledge of GA4, BigQuery, GTM, and A/B testing platforms.

• Strong SQL skills, including performance-optimised queries, data pipelines, and dashboard integration.

• Experience in designing and implementing robust tracking strategies, including cross-domain and server-side setups.

• Strong grasp of design principles, user psychology, and interpretation of behavioural signals.

• Familiarity with AI-driven analytics or personalisation tools.

• Exceptional communicator and data storyteller – able to influence stakeholders with clarity and confidence.

• Growth mindset with a passion for detail, experimentation, and innovation.

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."