Senior Digital Advertising & Growth Lead (Remote)

Blacksmith Agency LLC; Phoenix (AZ); Hybride; USD 110 000 - 150 000; Plein temps

Résumé du poste

Blacksmith Agency is seeking a Digital Advertising Manager to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization. This hybrid role involves joining sales calls, coordinating with internal and external specialists, and delivering measurable outcomes for a growing client portfolio.

The role blends analytical depth with strong communication and execution oversight, requiring 4–7 years of multi-channel experience and a track record of owning

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Search Console and keyword tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and ensuring quality.
• Sharp analytical skills to diagnose performance issues quickly.

Responsabilités

• Lead strategy for PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Assist clients with AI search presence (AI Overviews, ChatGPT, Perplexity) as part of organic strategy.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Connaissances

PPC

SEO

Multi-channel

Google Ads

GA4

Keyword research

Analytical thinking

Outils

GA4

Google Search Console

Keyword research tools

Paid media optimization

Description du poste

Blacksmith Agency is seeking a Digital Advertising Manager to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization. This hybrid role involves joining sales calls, coordinating with internal and external specialists, and delivering measurable outcomes for a growing client portfolio.

The role blends analytical depth with strong communication and execution oversight, requiring 4–7 years of multi-channel experience and a track record of owning