Senior Digital Account Executive (Mid-Atlantic)

RR Donnelley & Sons; Washington (District of Columbia); On-site; USD 50,000 - 150,000; Full time

Job summary

RR Donnelley & Sons is seeking a Senior Account Executive for Iridio by RRD to drive net-new enterprise growth and cultivate high-value brand and agency partnerships.

This role demands a hunter mindset and a proven ability to win complex, multi-touch deals, with a strong network across decision-makers in brand marketing and advertising agencies. You will lead data-driven, consultative selling of digital media, data targeting, and omnichannel solutions.

Qualifications

• Bachelor’s degree required or equivalent sales experience.
• 5+ years of direct digital media or AdTech/MarTech sales.
• 7+ years in a quota-carrying sales role with a proven track record.

Responsibilities

• Identify, prospect, qualify, and close new enterprise brand and agency clients.
• Leverage relationships to build a robust sales pipeline and revenue growth.
• Conduct data-driven, consultative selling of digital media, data targeting, and omnichannel solutions.
• Develop tailored media strategies and pitches for C-suite audiences.
• Manage client relationships and ensure successful execution with internal teams.
• Stay informed on digital advertising trends, retail media networks, and data privacy developments.
• Maintain accurate forecast and opportunity tracking in the CRM.

Skills

Hunter mindset

Enterprise sales

C-suite negotiation

Data-driven selling

CRM Salesforce

Omnichannel selling

Pipeline management

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Microsoft Office

Job description

Company Description

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry's most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Job Description

The Senior Account Executive is a principal sales representative for Iridio by RRD, responsible for driving business growth, securing net-new enterprise accounts, and cultivating long-term, high-value brand and agency partnerships.

This role requires a highly motivated, self-directed professional with a proven hunter mindset and an established network of industry decision-makers. The Senior Account Executive consults directly with client executives to deliver sophisticated digital media products, data targeting capabilities (e.g., Consumer Graph and Household Connect), and omnichannel strategies. Combining creative, solutions-oriented thinking with deep MarTech and AdTech expertise, you will identify untapped revenue opportunities, articulate complex value propositions, and translate client marketing challenges into successful campaigns. The Senior Account Executive collaborates seamlessly with cross-functional departments and internal sales organizations to architect and execute sophisticated, multi-faceted sales agreements, ensuring the alignment of enterprise-wide resources with complex client business objectives.

Key Duties and Responsibilities

• Drive Net-New Business: Proactively identify, prospect, qualify, and close new enterprise brand and agency clients across key commercial verticals (Hunter Mindset).
• Leverage Established Relationships: Capitalize on an existing network of industry decision-makers to rapidly build a robust sales pipeline and generate revenue.
• Consultative & Strategic Selling: Conduct sophisticated, data-driven consultative sales processes that align Iridio's digital media solutions, data targeting, and omnichannel capabilities with client business goals.
• Creative Solution Design: Develop innovative, customized media strategies and pitch frameworks to solve complex marketing challenges for C-suite and senior executive audiences.
• Account Relationship Management: Serve as a trusted advisor to clients by providing strategic oversight, delivering market insights, and ensuring flawless solution execution in partnership with internal strategy and operations teams.
• Market Expertise & Thought Leadership: Maintain expert knowledge of digital advertising ecosystem trends, retail media networks, programmatic and data privacy developments.
• Pipeline & Revenue Management: Maintain accurate, timely sales forecasting and opportunity tracking within the company CRM.

Education

• Required: Bachelor's Degree in Business, Marketing, Communications, or a related field.
• In lieu of a formal degree, an equivalent combination of relevant education and professional sales experience will be evaluated.

Experience

• Required: 5+ years of direct digital media or AdTech/MarTech solution sales experience.
• Required: 7+ years in a quota carrying sales role; demonstrated consistent success over performance. Will consider applicable RRD Account Management experience (Required).
• Required: Demonstrated track record of consistent quota over-achievement in a net-new business acquisition (hunter) capacity.
• Active, established network of decision-maker relationships across brand marketers and advertising agencies.
• Proven success leading complex, multi-touch consultative sales cycles from cold prospect to contract execution.

Knowledge, Skills and Abilities

• Solutions-Oriented Creativity: Ability to think out of the box to build creative, tailored media proposals that address unique client friction points.
• Digital Ecosystem Mastery: Deep understanding of programmatic media, Connected TV (CTV), retail media networks, consumer data graphs, and identity resolution.
• Executive Presence: Strong communication, presentation, and negotiation skills with a demonstrated ability to influence C-suite decision-makers.
• Self-Starter Drive: High level of initiative, foresight, and independent judgment to manage multiple prospective sales cycles simultaneously.
• Technical Proficiency: Experience using CRM systems (e.g., Salesforce), sales intelligence platforms, and Microsoft Office Suite.
• Microsoft Office Suite: PowerPoint, Excel, Word, Outlook
• Sales Platforms: CRM (Salesforce), LinkedIn Sales Navigator, ZoomInfo
• Collaboration Tools: Zoom, Microsoft Teams, Slack
• Regular strategic communication with external client decision-makers, agency partners, and internal leadership across sales, strategy, product, and operations teams.
• Exercises broad conceptual judgment and independent decision-making to structure complex commercial proposals.
• Recommends innovative, out-of-the-box strategies for client targeting, media planning, and campaign optimization.

Other

• Travel: Business travel required as needed for client meetings, industry conferences, and company events (approximately 20-30%).

Additional Information

This is a salary plus commission program eligible role and the current RRD salary range is $50,000 to $150,000 / year with unlimited commission potential. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range, as well as the commission program, may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. RRD's benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.

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All your information will be kept confidential according to EEO guidelines.

RRD is an Equal Opportunity Employer, including disability/veterans

At RRD, we value innovation, authenticity, and integrity. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools during interviews to ensure an authentic and secure experience. We appreciate your cooperation as we work to maintain a transparent and equitable hiring process.

All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.