Senior Developer - Salesforce Marketing Cloud

Vanguard; Town of Charlotte (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Vanguard is seeking an experienced Salesforce Marketing Cloud professional to design, develop, test, and support SFMC solutions that enable personalized omni-channel campaigns. You will work with product teams, marketing stakeholders, and technology teams to deliver scalable, data-driven capabilities in a hybrid environment.

The role emphasizes AMPscript, SQL, and API integrations, with Agile practices like Scrum or SAFe.

Qualifications

• 5+ years hands-on experience building and supporting Salesforce Marketing Cloud solutions.
• Proficiency with AMPscript, SQL, data modeling, and API integrations.
• Experience integrating SFMC with Salesforce CRM and other marketing platforms.
• Familiarity with Agile delivery frameworks (Scrum/SAFe).
• Strong analytical and communication skills.

Responsibilities

• Designs, develops, tests, implements, and supports SFMC solutions (Automation Studio, Journey Builder, Email Studio, Contact Builder).
• Develops dynamic content, segmentation strategies, triggered communications, and automated journeys.
• Integrates SFMC with enterprise platforms and cloud services, ensuring secure, scalable solutions.
• Collaborates with product owners and engineers to translate vision into technical solutions.
• Promotes CI/CD, test-driven development, and quality assurance standards.
• Troubleshoots production issues and optimizes platform performance.

Skills

SFMC development

AMPscript

SQL

API integrations

Agile/Scrum/SAFe

Communication skills

Education

Bachelor's degree in Computer Science / IT / Software Engineering

Tools

Automation Studio

Journey Builder

Email Studio

Contact Builder

Salesforce CRM integration

Job description

Provides advanced analysis, design, development, testing, implementation, and support of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omni-channel client engagement. Partners with product teams, marketing stakeholders, and technology teams to deliver scalable, secure, and data-driven marketing capabilities. Applies deep technical expertise in Salesforce Marketing Cloud, integrations, automation, and agile delivery practices to improve business outcomes and enhance the client experience.

Responsibilities:

• Designs, develops, tests, implements, and supports solutions within Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.

• Develops dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys.

• Integrates Salesforce Marketing Cloud with enterprise platforms including Salesforce CRM, Adobe Experience Cloud solutions, customer data platforms (CDPs), analytics tools, and cloud-based technologies.

• Ensures solutions meet scalability, security, compliance, and operational support requirements.

• Collaborates with Product Owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions.

• Participates in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospective activities.

• Promotes engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance standards.

• Troubleshoots production issues, monitors platform performance, and implements enhancements to optimize reliability and efficiency.

• Creates and maintains technical documentation, development standards, and operational procedures.

• Evaluates emerging technologies and innovative capabilities, including AI-driven marketing solutions, to improve personalization and campaign effectiveness.

• Mentors junior developers and contributes to the advancement of team technical capabilities and engineering standards.

Qualifications:

• Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience.

• Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.

• Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities.

• Proficiency with AMPscript, SQL, data modeling, and API integrations.

• Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms.

• Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe.

• Strong analytical, troubleshooting, and problem-solving skills.

• Excellent verbal and written communication skills with the ability to collaborate across business and technology teams.

Preferred Qualifications:

• Salesforce Marketing Cloud Developer Certification.

• Experience integrating Salesforce Marketing Cloud with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer.

• Experience with Tableau and cloud technologies, preferably AWS.

• Exposure to data governance, data privacy, information security, and regulatory compliance practices.

• Experience leveraging Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization.

• Experience supporting product-led operating models and modern digital marketing ecosystems.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don’t just have a mission—we’re on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients’ lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.