Senior Designer & Design Systems Lead

Equinox; New York (NY); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

We offer competitive salary, benefits,

industry leading commission for club

Complimentary Club membership

Perks and incentives with products and

Job summary

Equinox is currently seeking a highly conceptual Senior Designer to join the creative team, reporting into the Creative Director. This role will elevate Equinox’s design language, uphold the brand’s legacy through innovation, problem-solving and impeccable taste.

The ideal candidate is a design leader who sets the visual standard and evolves our design systems. You will lead on-set art direction for shoots, mentor other designers, and ensure consistent quality across campaigns, digital, social,

Qualifications

• 5–7 years of experience in graphic design or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
• Demonstrated experience leading design for a team – setting direction, giving feedback and mentoring other designers.
• Proven track record building and maintaining design systems, templates and brand guidelines at scale.
• Advanced knowledge of Figma, including components, variables and shared libraries
• Advanced knowledge of core Adobe programs – InDesign, Illustrator, Photoshop, etc.
• Solid motion & editing capabilities (Premiere, After Effects)
• Strong knowledge of digital design and best practices across web & app
• On-set art direction experience across stills and video
• Solid understanding of print production
• Working knowledge of and/or interest in gen-AI and how it can scale design workflows
• Extraordinary understanding of typography and layout
• Strong communication and presentation skills – able to articulate design rationale and give constructive feedback – with a collaborative ‘can-do’ attitude
• Exceptional time-management
• Able to travel for on-location shoots and club walkthroughs as needed

Responsibilities

• Design leadership and system evolution across brand campaigns and owned channels.
• Set visual direction and ensure cohesive brand expression.
• Build and govern templates, libraries, and assets; drive design standard adoption.
• Explore gen-AI integration to scale iterative work and growth assets.
• Refine brand visual language balancing innovation with identity.
• Mentor the team to raise design thinking and craftsmanship.
• Audit work to ensure consistency and improve the system.

Skills

Design leadership

Brand systems

Typography & layout

Communication & presentation

Time management

Mentoring

On-location shoots

Tools

Figma

InDesign

Illustrator

Photoshop

Premiere

After Effects

Gen-AI tools

Job description

Equinox is currently seeking a highly conceptual Senior Designer to join the creative team, reporting into the Creative Director. This role will elevate Equinox’s design language, uphold the brand’s legacy through innovation, problem-solving and impeccable taste.

The ideal candidate is a design leader who sets the visual standard and evolves our design systems. You will lead on-set art direction for shoots, mentor other designers, and ensure consistent quality across campaigns, digital, social,