Senior Designer

Equinox; New York (NY); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

We offer competitive salary, benefits,

industry leading commission for club

Complimentary Club membership

Perks and incentives with products and

Job summary

Equinox is currently seeking a highly conceptual Senior Designer to join the creative team, reporting into the Creative Director. This role will elevate Equinox’s design language, uphold the brand’s legacy through innovation, problem-solving and impeccable taste.

The ideal candidate is a design leader who sets the visual standard and evolves our design systems. You will lead on-set art direction for shoots, mentor other designers, and ensure consistent quality across campaigns, digital, social,

Qualifications

• 5–7 years of experience in graphic design or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
• Demonstrated experience leading design for a team – setting direction, giving feedback and mentoring other designers.
• Proven track record building and maintaining design systems, templates and brand guidelines at scale.
• Advanced knowledge of Figma, including components, variables and shared libraries
• Advanced knowledge of core Adobe programs – InDesign, Illustrator, Photoshop, etc.
• Solid motion & editing capabilities (Premiere, After Effects)
• Strong knowledge of digital design and best practices across web & app
• On-set art direction experience across stills and video
• Solid understanding of print production
• Working knowledge of and/or interest in gen-AI and how it can scale design workflows
• Extraordinary understanding of typography and layout
• Strong communication and presentation skills – able to articulate design rationale and give constructive feedback – with a collaborative ‘can-do’ attitude
• Exceptional time-management
• Able to travel for on-location shoots and club walkthroughs as needed

Responsibilities

• Design leadership and system evolution across brand campaigns and owned channels.
• Set visual direction and ensure cohesive brand expression.
• Build and govern templates, libraries, and assets; drive design standard adoption.
• Explore gen-AI integration to scale iterative work and growth assets.
• Refine brand visual language balancing innovation with identity.
• Mentor the team to raise design thinking and craftsmanship.
• Audit work to ensure consistency and improve the system.

Skills

Design leadership

Brand systems

Typography & layout

Communication & presentation

Time management

Mentoring

On-location shoots

Tools

Figma

InDesign

Illustrator

Photoshop

Premiere

After Effects

Gen-AI tools

Job description

Senior Designer

Overview

WHO WE ARE

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door. We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

WHAT WE DO

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Job Description

Equinox is currently seeking a highly conceptual Senior Designer to join the creative team, reporting into the Creative Director. This role will play a crucial part in elevating Equinox’s design language, upholding the brand’s legacy of creative excellence through innovation, problem‑solving and impeccable taste. The ideal candidate is a design leader, someone who sets the visual standard for the team, owns and evolves our design systems, and steers other designers toward consistently elevated work. The ideal candidate is both a strong designer and a proven art director with hands‑on shoot experience, comfortable serving as the lead creative on set and seeing imagery through from shot list to final retouch.

Responsibilities & Requirements

Including but not limited to the following:

Design Leadership & Systems

• Help evolve the team's design systems across all brand campaigns and owned channels (email, web, app, organic social, as well as paid media), translating the brand's visual identity into scalable, flexible systems that ensure exceptional craft and consistency across all marketing communications.
• Set the visual direction for design projects and ensure work from across the team ladders up to a cohesive brand expression.
• Build, maintain, and govern design templates, component libraries, and asset toolkits, driving adoption of design standards across the team to ensure consistency without compromising originality.
• Explore how tools like gen-AI can be built into design systems and workflows to scale iterative work, such as growth asset variations.
• Identify opportunities to refine and advance the brand's visual language, balancing innovation with a strong, recognizable identity.
• Serve as a senior creative resource and mentor, raising the standard of design thinking, execution, and craftsmanship across the team.
• Audit work to spot inconsistencies and refine the system over time.

Brand Stewardship & Creative Excellence

• Act as a key guardian of the Equinox brand, maintaining an uncompromising standard of visual integrity, consistency, and creative excellence across campaigns, digital, social, print, environmental, experiential, and internal brand communications.
• Approach design conceptually, with the ability to back up an idea with visually arresting moodboards and strategic rationale.
• Interpret and evolve brand guidelines with intelligence and creative ambition, ensuring Equinox remains culturally relevant, visually progressive, and distinctly premium.
• Partner with creative leadership to shape the brand's visual future, proactively bringing new ideas, perspectives, and creative solutions.
• Review and elevate creative work across the team, ensuring every execution reflects the brand's aesthetic standards and strategic intent.

Qualifications

• 5–7 years of experience in graphic design or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
• Demonstrated experience leading design for a team – setting direction, giving feedback and mentoring other designers.
• Proven track record building and maintaining design systems, templates and brand guidelines at scale.
• Advanced knowledge of Figma, including components, variables and shared libraries
• Advanced knowledge of core Adobe programs – InDesign, Illustrator, Photoshop, etc.
• Solid motion & editing capabilities (Premiere, After Effects)
• Strong knowledge of digital design and best practices across web & app
• On-set art direction experience across stills and video
• Solid understanding of print production
• Working knowledge of and/or interest in gen-AI and how it can scale design workflows
• Extraordinary understanding of typography and layout
• Strong communication and presentation skills – able to articulate design rationale and give constructive feedback – with a collaborative ‘can-do’ attitude
• Exceptional time-management
• Able to travel for on-location shoots and club walkthroughs as needed

Pay Transparency:$105k-$125k

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.