Senior Design Systems Lead - Content Architecture

Apple Inc.; New York, Northern (NY, KY); Hybrid; USD 185,000 - 325,000; Full time

Benefits offered by this job

Employee stock purchase plan

Discretionary bonuses

Relocation assistance

Education reimbursement

Job summary

Apple Inc. is seeking a Lead Designer to shape the systems and structures that define how content and brand come to life across Services. You will set strategic direction for content design systems and formats and partner with cross-functional teams to scale impact.

The role requires strong systems thinking, leadership of design systems initiatives, and fluency in design tools and AI-powered workflows. You will mentor designers, translate complex requirements into elegant design system

Qualifications

• 12+ years of experience in human interface design, content design and UX design.
• Expert-level proficiency in design tools (Sketch, CS Suite and Figma). Prototyping skills are beneficial.
• Experience working across multiple products and lines of business simultaneously.
• Strong understanding of content strategy, information architecture, and editorial standards.

Responsibilities

• Lead the design, development, and evolution of content design systems used across Apple Services.
• Define and operationalize cohesive content structures that reflect Apple's signature voice, style, and experience principles.
• Leverage AI tools, design tools, and emerging technologies to advance the efficiency and quality of content design at scale.
• Partner with design, engineering, product, and business teams to ensure systems are adopted, maintained, and continuously improved.
• Support the exploration and development of new content formats across Services.
• Mentor and guide IC designers, raising the craft and capability of the team.
• Synthesize complex, cross-functional requirements into clear, elegant design system solutions.

Skills

Human interface design

Content design

UX design

Design leadership

Communication

Tools

Sketch

CS Suite

Figma

Job description

Apple Inc. is seeking a Lead Designer to shape the systems and structures that define how content and brand come to life across Services. You will set strategic direction for content design systems and formats and partner with cross-functional teams to scale impact.

The role requires strong systems thinking, leadership of design systems initiatives, and fluency in design tools and AI-powered workflows. You will mentor designers, translate complex requirements into elegant design system