Senior Demand Planning Analyst

Brown--forma; Louisville (KY); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Job summary

Brown-Forman in Louisville, KY is seeking a Demand Planning leader to drive IBP strategy across U.S. markets. You will translate market intelligence, customer programs, and historical trends into actionable demand plans, collaborating with commercial, production, and distribution teams.

The role requires 5+ years in supply chain with 3+ years in Demand Planning/S&OP, strong analytical skills, and proficiency with SAP IBP and Kinaxis. Hybrid in-office role with some remote Fridays.

Qualifications

• 5+ years of supply chain experience, including at least 3 years in Demand Planning, forecasting, S&OP/IBP.
• Bachelor's Degree preferred in supply chain, business, or related field.

Responsibilities

• Develop short- and long-term demand plans by market/brand/SKU using statistical modeling and market intel.
• Lead market-level Commercial Forecast meetings to challenge assumptions and align goals.
• Collaborate with National Accounts to incorporate promotions and launches into the plan.
• Serve as regional expert for Kinaxis, ensuring forecast integrity and process improvements.
• Manage KPIs, perform root-cause analyses, and provide actionable insights to leadership.
• Lead cross-functional workstreams to shape local and global supply chain initiatives.

Skills

Demand planning

Forecasting

S&OP/IBP

Data visualization

Excel

Kinaxis

SAP IBP

Education

Bachelor's degree

Tools

Kinaxis

SAP IBP

Excel

ERP systems

Job description

Meaningful Work From Day One

Join our team in a pivotal role driving Demand Planning and Integrated Business Planning (IBP) strategy across multiple U.S. markets! As the primary liaison between commercial teams, distributors, production, and Supply Planning, you'll transform market intelligence, customer programs, historical trends, and commercial objectives into actionable demand plans. By leveraging advanced analytics and scenario planning, you'll identify risks and opportunities, support new product launches, and enhance planning processes to strengthen supply chain performance. We seek a strategic, inquisitive thinker who can seamlessly navigate between detailed analysis and the broader vision, challenge conventional assumptions, and align diverse stakeholders around bold yet practical decisions.

What You Can Expect

Forecasting

• Develop short- and long-term demand plans at the appropriate market, brand, and SKU levels by combining statistical modeling with qualitative market intelligence, historical trends, customer programs, innovation activity, and sales exception management.

• Lead market level Commercial Forecast meetings to challenge assumptions, reconcile goals that differ significantly from historical trends, identify gaps and scenarios requiring leadership decisions, document assumptions, improve bias, and continuously increase forecast accuracy.

• Manage the relationship with the internal National Accounts team and ensure customer programs, promotions, new product introductions, and phase-out assumptions are incorporated into the demand plan, with risks and opportunities clearly communicated to stakeholders.

• Act as a regional subject matter expert for demand planning in Kinaxis, maintaining forecast integrity, validating planning outputs, and partnering on system and process enhancements that improve the flow of demand signals into production and supply decisions.

Supply Chain Optimization

• Ensure short-term demand changes are communicated to the appropriate production team.

• Partner with US Bailment Supply Planning to manage inventory replenishment and mitigate potential shortages for bailment markets through proactive communication.

• Leverage problem solving skills to resolve complex supply chain issues using scenario planning in Kinaxis.

Performance Management

• Manage key supply chain KPIs, including forecast accuracy and bias, perform root cause analysis of material variances, and provide transparent reporting, actionable insights, and forward-looking recommendations to senior management.

• Shape and support local and global supply chain initiatives from conception through execution, leading cross functional workstreams, and influencing outcomes without direct management responsibility.

What You Bring To The Table

• Experience: 5+ years of supply chain experience, including at least 3 years in Demand Planning, forecasting, S&OP/IBP, or a closely related planning role within a complex, multi-market environment.

• Education: Bachelor's Degree preferably in supply chain, business, or a related field.

• Technical Savvy: High proficiency in ERP, demand planning, and advanced planning systems, with SAP IBP and Kinaxis preferred, along with advanced Excel skills and experience using data visualization tools to analyze large datasets and communicate planning insights.

• Analytical Mindset: A proven ability to translate complex data into business stories, identify process improvement opportunities, and turn insights into practical planning decisions.

• Interpersonal Excellence: A skilled communicator who can influence stakeholders at all levels of the organization, and align Commercial, Finance, and Operations around a fact-based consensus demand plan.

• Adaptability: You thrive in a complex, changing environment and possess the organizational skills to manage multiple workstreams simultaneously.

• Language: Fluency in English is required.

What Makes You Unique

• CPG or beverage alcohol experience, especially in demand planning, S&OP/IBP, customer planning, distributor replenishment, or high-volume consumer goods environments.

• Experience improving planning processes, reducing forecast bias, strengthening cross-functional routines, or using root-cause analysis to improve service, inventory, and forecast accuracy.

• Comfort working with syndicated data, customer programs, promotional activity, seasonality, innovation launches, and portfolio transitions.

• Demonstrated ability to translate process gaps into sustainable ways of working through documentation, stakeholder alignment, and continuous improvement.

Working Arrangement

In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Supply Chain

Function: Supply Chain

City:Louisville

State: Kentucky

Country: USA

Req ID: JR-00010457