Senior Demand Generation Manager (f/m/x)

doinstruct Software GmbH; Mission (KS); Remote; USD 90,000 - 130,000; Full time

Job summary

doinstruct Software GmbH is seeking a Senior Demand Generation Manager to enhance B2B pipeline generation and drive revenue growth. In this influential role, you will lead demand generation campaigns, collaborate closely with sales teams, and utilize AI tools to maximize marketing effectiveness while enjoying a flexible remote-first work environment.

Benefits

Positive working atmosphere

Professional development support

Flexibility in work location

Mission-driven company culture

Opportunity to shape a start-up

Qualifications

• 5–7 years of B2B demand generation experience.
• Demonstrated success in building and scaling ABM programs.
• Strong understanding of B2B funnels and sales-marketing alignment.

Responsibilities

• Design and execute demand gen campaigns across various channels.
• Lead targeted ABM programs in collaboration with Sales.
• Track and optimize campaign performance using data.

Skills

Analytical skills

Project management

ABM programs

Collaboration

Testing and learning

Tools

HubSpot

Marketo

Google Analytics

Job description

We’re looking for a Senior Demand Generation Manager to scale our B2B pipeline engine and drive revenue growth. This is a high-impact role where you’ll lead full-funnel marketing initiatives with a strong focus on Account-Based Marketing (ABM), close collaboration with Sales, and data-fueled experimentation.

You’ll shape how we attract and convert high-value customers, using modern AI GTM tools and data intelligence platforms to maximize performance at every stage. It’s a unique opportunity to join a fast-moving team and make a measurable impact from day one.

What You’ll Do

• Design and execute demand gen campaigns across channels—email, paid search/social, events, and syndication—to grow pipeline.

• Lead targeted ABM programs in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays.

• Align closely with Sales on ICP, funnel definitions, pipeline metrics, and feedback loops to ensure seamless handoff and attribution.

• Track and optimize campaign performance using data to refine messaging, targeting, and spend.

• ️ Leverage AI-powered GTM tools (like Clay and Tofu) to enhance targeting, personalization, and buyer signal detection.

• ️ Collaborate on messaging with Product Marketing and Content to ensure campaigns address real buyer pain points.

• Own the demand gen budget, making data-informed investments that drive ROI.

What You’ll Bring

• 5–7 years of B2B demand generation experience, ideally in high-growth SaaS or tech

• Demonstrated success in building and scaling ABM programs

• Deep understanding of B2B funnels and sales-marketing alignment

• Strong analytical chops and experience with tools like HubSpot, Marketo, and GA

• Familiarity with AI-driven GTM tools

• Excellent project management and cross-functional collaboration skills

• Self-starter attitude with a passion for testing, learning, and growing

Why Join Us?

• Mission-driven company: doinstruct is reshaping how people learn to do complex, high-stakes tasks, making knowledge more accessible, reliable, and hands-on.

• Work at the intersection of AI and expertise: Help build the GTM motion for an AI-native product that turns expertise into structured, interactive learning.

• ️ Move fast, own big projects: You’ll be trusted with autonomy and have real influence over how we go to market.

• Collaborative team: Work closely with a small, high-caliber team that values experimentation, velocity, and clarity.

• Remote-first with flexibility: We care about results, not where you’re sitting.

• Join early, grow with us: This is a chance to get in early and help shape a category-defining company from the ground up..

____

At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

_

For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at [e-mail].