Senior Demand Generation Manager

Tillster, Inc.; Los Angeles (CA); Remote; USD 110,000 - 135,000; Full time

Job summary

A leading technology company is seeking a Senior Demand Generation Manager to orchestrate multi-channel campaigns aimed at enterprise buyers. This remote role requires a blend of creativity and analytical skills to design effective strategies and optimize campaign performance. Ideal candidates will have over 5 years of experience in enterprise demand generation, excellent copywriting abilities, and a bachelor's degree in a relevant field. Competitive salary and benefits are offered.

Benefits

Base salary range: $110,000 – $135,000

Equity participation in Stock Option Plan

Comprehensive health benefits

Paid holidays; PTO

401(k) Plan participation

Tuition assistance and ongoing learning opportunities

Qualifications

• 5+ years of enterprise demand generation experience.
• Ability to design and implement campaigns.
• Comfort working closely with design partners.

Responsibilities

• Lead end-to-end campaign strategy and execution.
• Build integrated marketing campaigns.
• Align with sales for pipeline acceleration.

Skills

Enterprise demand generation experience

Creative yet analytical mindset

Strong copywriting skills

Ability to guide agencies

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Senior Demand Generation Manager

Remote — Must reside in United States

Overview

Orchestrates and drives multi-channel campaigns to attract enterprise buyers and generate pipelines. Owns all channel distributions, ABM strategy, and optimizes performance. Collaborates with sales, creative, and agencies to execute high-impact campaigns that convert. If you love experimenting with multi-channel campaigns, analyzing data, and optimizing for high-quality leads, this role is for you.

Responsibilities

• Lead end-to-end campaign strategy, execution, performance analysis, and manage channel distribution.
• Build and execute integrated marketing campaigns to generate high-quality leads.
• Develop multi-channel programs (events, webinars, ABM, outbound plays) to drive engagement.
• Align closely with sales to support pipeline acceleration and revenue goals.
• Coordinate with digital agencies to ensure efforts are coordinated and timely.
• Create targeted, persona-based campaigns to attract ideal customers.
• Develop nurture programs to move prospects through the funnel and retain customers.
• Support retention efforts through re-engagement and expansion campaigns.
• Own campaign strategy and execution with cross-functional alignment with sales, content, and field marketing.
• Provide sales with campaign insights, messaging, and supporting assets.
• Improve operational efficiency to enable scalable and repeatable programs.
• Attract new enterprise buyers and keep Tillster top of mind; maintain visibility into companies and key opportunities.
• Run 1:Many and 1:Few ABM campaigns; coordinate with digital agencies as needed.
• Ensure touchpoints are correctly recorded and tagged across marketing and sales.
• Own weekly metrics and reporting of all campaign performance; document insights and actions from data.
• Run and optimize enterprise campaigns including email, direct mail, content syndication, and experimental initiatives; own email marketing and list-building activities.
• Experiment, optimize, and iterate on lead quality and spend.
• Perform other duties as directed or required.

Requirements

• 5+ years of enterprise demand generation experience. Ability to move the needle with enterprise buyers in B2B SaaS.
• Creative yet analytical — capable of designing campaigns that stand out and drive enterprise pipeline.
• Strong copywriting skills and ability to work with design partners to bring campaigns to life.
• Ability to simplify complex concepts for an enterprise audience.
• Familiarity with paid media; ability to guide and hold agencies accountable for coordinated launches and distribution.
• Bachelor’s degree in Business, Marketing, or related field or equivalent

The Interview Process

• Recruiter interview with a Talent Acquisition Specialist
• Interview with VP, B2B Marketing & Demand Generation
• Final interview with Chief Marketing Officer

Pay and Benefits (USA)

• Base salary range: $110,000 – $135,000. Total compensation determined based on lawful criteria, company policy, and best practices.
• Equity: Eligible to participate in the Stock Option Plan.
• Health benefits: Medical, dental, vision, and FSA; EAP and 24-hour confidential medical counseling services.
• Holidays: Ten paid holidays per calendar year.
• PTO: 15 days in the first year, 22 days thereafter; pro-rated for part-time employees.
• Retirement: Eligible to participate in the 401(k) Plan.
• Education, Learning & Development: Tuition assistance and ongoing learning opportunities.

Local candidates strongly preferred. No visa sponsorship. Principals only – no agencies or calls, please.

About Tillster

Headquartered in the USA, Tillster is a global leader in digital ordering and customer engagement solutions. We develop self-service, ordering, and payments solutions across mobile, tablet, online, kiosk, and more, with multi-system compatibility and scalable enterprise-grade delivery.

Our mission is to empower restaurants and consumers to engage and transact anywhere, anytime, and on any device. We aim to transform e-commerce in restaurants and drive growth for Tillster and our customers.

Tillster Values

As a member of Tillster, you will embody our core values:

• Put Customers First
• Collaborate
• Innovate
• Operate from Data
• Drive Results
• Own It
• Be Passionate and Have Fun

Making a Difference in the Tillster Way: We are committed to an inclusive, diverse, and equal-opportunity workplace. We do not discriminate based on protected status.

Follow us: Tillster.com, Tillster Careers, LinkedIn

Tillster cares about the safety of all our employees, including those we have yet to hire. Recruitment safety reminders: Tillster will never request personal/financial information during recruitment, require payment or fees, ask for sensitive PII before a formal job offer, or extend offers without interviews. Official communications come from @tillster.com addresses. Report suspicious activity to Tillster HR, Legal, or Cyber Security.

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