Senior Demand Gen Leader: AI-Driven Growth & Pipelines

Relativity; California (MO); Hybrid; USD 128,000 - 192,000; Full time

Benefits offered by this job

Health insurance

Job summary

Relativity, the leading legal data intelligence company, is seeking a solo marketing leader to own demand generation for Gavel's two products. You will define strategy, manage the tech stack, channels, and reporting, and partner with leadership on where to invest for pipeline and revenue.

The role demands 7–10 years in B2B SaaS, hands‑on paid media, and strong HubSpot proficiency. This remote-hybrid position offers high autonomy and significant impact on growth.

Qualifications

• 7–10 years in demand generation, growth marketing, or similar in B2B SaaS.
• Experience as solo or near-solo marketer who owned strategy and outcomes.
• Hands-on paid ownership: managed campaigns, budgets, bid decisions, and tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation visibility program.

Skills

Content Strategy

Demand Generation Strategy

Marketing Attribution

Marketing Research Strategy

Paid Search Marketing

Sales Enablement

SEO

AI fluency

Written communication

Tools

HubSpot CMS

BigQuery

Looker

GA4

Job description

Relativity, the leading legal data intelligence company, is seeking a solo marketing leader to own demand generation for Gavel's two products. You will define strategy, manage the tech stack, channels, and reporting, and partner with leadership on where to invest for pipeline and revenue.

The role demands 7–10 years in B2B SaaS, hands‑on paid media, and strong HubSpot proficiency. This remote-hybrid position offers high autonomy and significant impact on growth.